Acquisition metrics dominate while retention signals atrophy. This dashboard connects every cohort to its actual dollar trajectory, revealing which acquisition sources produce profitable customers and where intervention points shift retention curves permanently upward.
| Cohort | Users | D90 Retention | Avg LTV | Avg CAC | LTV/CAC | Primary Channel |
|---|---|---|---|---|---|---|
| 2024-01 | 4,821 | 68.4% | $1,847 | $312 | 5.92x | Organic |
| 2023-11 | 3,967 | 71.2% | $1,923 | $334 | 5.76x | Referral |
| 2023-12 | 5,234 | 64.8% | $1,692 | $298 | 5.68x | Paid Search |
| 2023-10 | 4,512 | 66.1% | $1,734 | $318 | 5.45x | Organic |
| 2023-09 | 3,821 | 62.7% | $1,589 | $296 | 5.37x | Content |
| 2024-02 | 5,673 | 59.3% | $1,512 | $289 | 5.23x | Paid Social |
| 2023-08 | 4,234 | 60.9% | $1,478 | $301 | 4.91x | Referral |
| 2024-03 | 6,012 | 57.2% | $1,401 | $294 | 4.76x | Display |