Wok & Roll Express
Delivery & Online Ordering Channel Analytics
All Locations (7)
Downtown
Midtown
Westside
All Platforms
DoorDash
Uber Eats
Native App
Grubhub
All Dayparts
Breakfast
Lunch
Dinner
Late Night
Last 30 Days
Last 7 Days
Last 90 Days
This Month
Delivery Gross Revenue
$428K
Net Revenue (After Fees)
$296K
Effective Commission Rate
30.8%
Avg Delivery Ticket
$42.30
Refund & Chargeback Rate
3.8%
Order Accuracy Rate
94.6%
Packaging Cost/Order
$2.14
Contribution Margin
11.2%
Channel P&L: Gross vs Net Revenue by Platform
Prep-to-Pickup SLA Compliance (Last 30 Days)
Channel Mix Share (Order Volume)
Platform Performance Breakdown
Platform
Orders
Gross Rev
Commission
Net Rev
Avg Ticket
Refund %
SLA %
DoorDash
3,842
$162,348
31.2%
$111,695
$42.25
4.1%
79.3%
Uber Eats
2,914
$125,871
29.8%
$88,361
$43.20
3.7%
84.6%
Native App
2,847
$119,574
8.5%
$109,410
$42.00
2.9%
91.2%
Grubhub
1,523
$63,459
27.4%
$46,071
$41.65
3.5%
86.1%
Postmates
892
$37,148
30.6%
$25,781
$41.65
4.8%
81.7%
Total
12,018
$508,400
30.8%
$381,318
$42.30
3.8%
82.3%
First-Party Ordering CTA Performance
Native App Conversion
6.8%
+1.2pp vs prior month
Push Notification CTR
14.3%
+3.1pp after promo
Incremental Margin Lift
$22.4K
from DoorDash → Native shift
Push campaign shifted 412 orders from DoorDash to native app, recovering $12.8K in commission fees. SLA compliance on native orders remains 91.2% vs 79.3% on DoorDash.
Last updated: 2 minutes ago • Data aggregated from Otter, DoorDash Merchant Portal, Toast POS