Pricing Strategy & Margin Elasticity

TerraCraft Brands • $5.6M TTM GMV • 180 Active SKUs • As of Dec 15, 2024

Goal: 22% → 28% CM/GMV Target: +35% GMV on Inelastic SKUs Buybox Floor: 72%
Contribution Margin / GMV
23.4%
+1.8pp QoQ
Avg Price Elasticity
-1.42
Moderately Elastic
Buybox Win Rate
74.2%
-3.1pp
Avg Competitive Index
102.8
2.8% above comp avg
Promo Efficiency
4.2
Units / Discount %
MAP Compliance
96.3%
+1.1pp

Contribution Margin Waterfall by SKU Cluster

Price Elasticity Coefficient by SKU Cluster

Buybox Win Rate vs. Price Delta to Competitor

Fee Structure Trend (% of Revenue)

FBA fee increase Aug 12: +$0.40/unit on large standard

SKU Pricing Intelligence Table

SKU Category Current Price Elasticity CM/Unit CPI Buybox % Action
TC-HOME-401 Home $42.99 -0.82 $12.34 98.2 81% Raise +5%
TC-SPORT-229 Sports $29.50 -2.14 $6.89 106.3 62% Lower -3%
TC-ELEC-812 Electronics $89.00 -1.38 $18.22 101.4 76% Hold
TC-HOME-156 Home $24.99 -0.91 $8.47 97.5 79% Raise +3%
TC-SPORT-341 Sports $36.75 -1.72 $4.12 109.8 58% Lower -5%
TC-ELEC-493 Electronics $124.99 -0.68 $31.84 99.1 84% Raise +7%
TC-HOME-278 Home $17.49 -1.95 $5.23 103.2 71% Hold
TC-ELEC-625 Electronics $64.50 -1.26 $14.89 100.7 77% Raise +2%

Price Elasticity Segment Mix (% of GMV)

Promotional Discount Efficiency

Return Rate vs. Price Point Correlation

Dynamic Repricing Algorithm Hit Rate

Margin-Compliant Reprice Events 87.3%

MAP Compliance Monitor by Channel / Reseller

Amazon US
98.1%
174/177 SKUs compliant
Shopify Direct
100%
180/180 SKUs compliant
Reseller Network
91.2%
17/187 violations detected
Channel Reseller SKU MAP Actual Price Violation Status
Amazon 3P Seller Alpha TC-HOME-401 $42.99 $38.99 -$4.00 Violation
Reseller SportsGear Co TC-SPORT-229 $29.50 $26.99 -$2.51 Violation
Amazon TerraCraft (1P) TC-ELEC-812 $89.00 $89.00 — Compliant
Shopify TerraCraft Direct TC-HOME-156 $24.99 $24.99 — Compliant