Brand Awareness & Share of Voice

Trailing 12 Months
Global
All Competitors
All Channels
Search SOV
14.2%
+2.8pp YoY
Branded Search Volume
18.4K/mo
+34.2% YoY
Social SOV
11.8%
+1.2pp YoY
Earned Impressions
4.7M
+62% YoY
Sentiment Ratio
0.72
+0.04 YoY
Brand Lift (Aided)
+8pp
Campaign Impact

Competitive Search Share of Voice — 12 Month Trend

Branded Search Volume — Competitive Index

Brand-to-Non-Brand Ratio Trend

Social Share of Voice

Sentiment Distribution

Direct Traffic — Weekly Trend

PR-to-Pipeline Lag Analysis

Lag coefficient: r=0.78 (earned media → branded search, 8-week delay)

Brand Awareness Campaign Performance

Brand Health Radar

Earned Media Coverage Log

Date Publication Title Type Reach Sentiment DA Search Spike Backlink
2024-08-12 TechCrunch CloudVault raises $15M for AI-powered data protection Press 2.4M Positive 94 Y Y
2024-08-14 RSA Blog Top 10 Data Protection Innovators at RSA 2024 Analyst 890K Positive 82 Y Y
2024-07-22 CSO Online Why backup strategies need zero-trust thinking Byline 1.1M Positive 88 N Y
2024-07-08 CISO Perspective Podcast Episode 142: Data Protection in Multi-Cloud Podcast 45K Positive — N N
2024-06-15 Gartner Cool Vendors in Cloud Security 2024 Analyst 380K Positive 95 Y N
2024-06-02 Dark Reading CloudVault vulnerability disclosure draws scrutiny Press 1.8M Negative 91 Y N
2024-05-18 Forbes Cloud Security Market: 5 Companies to Watch Press 3.2M Positive 96 Y Y
2024-05-05 SecurityWeek CloudVault vs ShieldStack: Feature Comparison Press 670K Neutral 79 N Y