Cross-Platform Data Unification & Quality

Quantifying measurement confidence across analytics platforms — where data disagrees, coverage gaps exist, and how much to trust your numbers

North Star: Decision Confidence Score

78.4/100

Composite measure of data accuracy, coverage, and freshness

+4.2%
Platform Discrepancy
12.8%
-2.1% vs last month
Consent Coverage
84.3%
+1.8%
Tracking Accuracy
91.7%
+0.9%
Data Freshness
4.2min
-1.3min
Event Validation
96.2%
+0.5%
Sampling Impact
7.4%
+1.2%

Platform Discrepancy Trends — Sessions Reported (Last 90 Days)

Consent Coverage by Region

Tracking Accuracy by Event Type

Top Data Quality Issues — Last 30 Days

Issue Type Platform Events Affected Impact Status Priority
Session timeout mismatch GA4 vs Amplitude 142,380 High In Progress P0
Ad blocker impact Client-side tracking 89,120 Medium Monitoring P1
Missing UTM parameters All platforms 67,450 Medium In Progress P1
Consent rejection rate EU traffic 54,200 High Monitoring P0
Cross-domain tracking gaps GA4 38,900 Medium Planned P2
Server timestamp drift Server-side events 29,340 Low Resolved P2
iOS ATT opt-out Mobile apps 21,780 Medium Monitoring P1
Sampling threshold exceeded Google Analytics 18,920 Low Planned P2

Platform Reconciliation Matrix — Yesterday's Sessions

Platform Sessions vs Source of Truth Confidence
Server-Side (Truth) 487,234 — 100%
Google Analytics 4 431,890 -11.4% 82%
Amplitude 468,120 -3.9% 91%
Mixpanel 452,340 -7.2% 86%
Adobe Analytics 478,900 -1.7% 94%