Product Performance Dashboard
PLG Funnel & Activation Metrics — Launchpad DevTools
8,400 Free Accounts • $19M ARR • North-Star: Activation→Paid ≥22%
Filters:
Activation Rate
64%
+8% vs LW
Time-to-Aha
3.8h
-0.4h goal
Paid Conv Rate
19%
+1% vs LM
PQL Score (Avg)
62
+5 pts
Team Expand
34%
-2% vs LW
PLG Funnel — Signup to Paid
Activation Rate Trend (12 Weeks)
Aha Time vs Paid Conversion
PQL Score Distribution by Stage
Self-Serve vs Sales-Assist Conversion
Top 10 Activation Paths — Ranked by LTV
| Path |
Users |
Activation % |
Aha Time |
Paid Conv % |
Avg LTV |
| API Key → Deploy → Invite | 842 | 78% | 2.1h | 28% | $8,420 |
| Template → Deploy → Monitor | 724 | 71% | 2.8h | 24% | $7,680 |
| CLI Install → Deploy → Webhook | 618 | 68% | 3.2h | 22% | $6,940 |
| Dashboard → Deploy → Logs | 556 | 64% | 3.5h | 19% | $6,120 |
| API Key → Deploy → Logs | 489 | 62% | 4.1h | 18% | $5,780 |
| Template → Monitor → Invite | 412 | 59% | 4.6h | 16% | $5,240 |
| Dashboard → Logs → Webhook | 387 | 55% | 5.2h | 14% | $4,820 |
| CLI Install → Logs (no deploy) | 324 | 12% | 8.4h | 4% | $1,620 |
| API Key → Monitor → Logs | 298 | 51% | 5.8h | 12% | $4,280 |
| Template → Dashboard Only | 276 | 48% | 6.4h | 10% | $3,880 |
Critical Alert: Path #8 shows 12% activation — users installing CLI but never deploying. Investigate onboarding friction.
Launchpad DevTools — Product Performance Dashboard • Last updated: 2024-W21 • Goal: 22% Activation→Paid by Q3