PPC Landing Page & Post-Click Optimization

Paid Traffic CVR
5.2%
+0.4pp
eCPS (Effective Cost/Session)
$4.18
−$0.22
Form Completion Rate
62.4%
+3.8pp
Median Load Time
2.4s
Acceptable
Tests Completed (Month)
4
+2 vs. last month
LP Revenue Efficiency Index
3.8×
+0.4× vs. prior month

Device × Segment CVR Heatmap

Mobile Prospecting CVR = 34% of Desktop — $12K/mo CPA impact
Desktop
Mobile
Tablet
Prospecting
6.2%
2.1%
4.8%
Retargeting
9.8%
6.4%
7.2%
ABM Tier 1
8.1%
3.4%
5.6%
ABM Tier 2
6.9%
3.8%
5.2%

Form Field Abandonment Waterfall

Scroll Depth × Conversion Probability

Page Load Time Impact on CVR

Content Section Engagement Score

Hero
82
Social Proof
76
Features
64
Pricing
58
FAQ
18
CTA Primary
88
Footer
12

Landing Page Performance Comparison

Landing Page Sessions CVR eCPS Form Compl. Load Time Rev. Efficiency
/demo-request 8,420 6.8% $3.82 68.2% 2.1s 4.6×
/pricing 6,120 5.4% $4.22 64.1% 2.3s 3.8×
/free-trial 5,880 4.9% $4.68 59.4% 2.6s 3.2×
/contact-sales 4,260 5.2% $4.42 61.8% 2.2s 3.6×
/product-tour 3,940 3.1% $5.12 52.6% 3.4s 2.2×
/webinar-register 3,180 4.6% $4.88 58.2% 2.4s 2.8×
/roi-calculator 2,820 7.2% $3.64 72.4% 1.9s 5.1×
/enterprise 2,440 5.8% $4.18 66.2% 2.2s 4.2×