| Channel | Spend | MQLs | MQL→SQL% | Pipeline $ | Incr. CPA | Incr. ROAS | Saturation | Divergence |
|---|---|---|---|---|---|---|---|---|
| Paid Search Brand | $48,000 | 286 | 24% | $182K | $224 | 0.8x | 68% | 52% |
| Paid Search Non-Brand | $86,000 | 412 | 28% | $624K | $186 | 4.2x | 72% | 18% |
| Meta Prospecting | $64,000 | 524 | 12% | $342K | $148 | 3.4x | 58% | 12% |
| Meta Retargeting | $32,000 | 186 | 22% | $428K | $142 | 2.1x | 81% | 68% |
| LinkedIn Sponsored | $42,000 | 84 | 32% | $486K | $124 | 2.8x | 38% | 8% |
| Google Display | $28,000 | 142 | 8% | $68K | $264 | 0.8x | 89% | 42% |
| YouTube | $18,000 | 96 | 18% | $124K | $172 | 1.8x | 54% | 22% |
| Email Nurture | $12,000 | 64 | 38% | $682K | $58 | 18.0x | 22% | 24% |
| Partner Co-Marketing | $8,000 | 42 | 28% | $186K | $96 | 5.2x | 32% | 6% |
| Content Syndication | $18,000 | 112 | 16% | $224K | $158 | 2.2x | 45% | 14% |