Growth Efficiency & Unit Economics

Beacon Workflow · Q2 2024 · $29.3M ARR

Blended LTV:CAC
4.2×
+0.4× YoY
Avg Payback Period
11.4mo
+0.8mo QoQ
Magic Number (Q2)
0.89
+0.12 QoQ
Blended CAC
$28.4K
+12% vs Q1
Logo Retention (30d)
94.2%
+1.3% MoM
Revenue per FTE
$163K
+8% YoY

Cohort Payback Curves by Quarter

CAC by Acquisition Channel

Expansion Revenue Mix

Cohort Gross Margin Progression (Monthly Cohorts)

Cohort
M0
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
Jan-24
64%
68%
71%
74%
76%
78%
79%
80%
81%
82%
82%
83%
Feb-24
66%
69%
72%
75%
77%
79%
80%
81%
82%
83%
83%
—
Mar-24
67%
70%
73%
76%
78%
80%
81%
82%
83%
84%
—
—
Apr-24
68%
71%
74%
77%
79%
81%
82%
83%
84%
—
—
—
May-24
69%
72%
75%
78%
80%
82%
83%
84%
—
—
—
—
Jun-24
70%
73%
76%
79%
81%
83%
84%
—
—
—
—
—

Segment Performance Summary

Segment Customers ARR ARPA CAC Payback (mo) LTV LTV:CAC
SMB 284 $4.26M $15.0K $18.2K 14.2 $43.7K 2.4×
Mid-Market 156 $11.87M $76.1K $32.6K 10.8 $134.2K 4.1×
Enterprise 63 $13.17M $209.1K $48.3K 8.4 $246.5K 5.1×
Blended 503 $29.30M $58.2K $28.4K 11.4 $119.3K 4.2×

Magic Number & S&M Efficiency Trend