Paid Social Acquisition & ROAS Optimization

Vantage Loop — B2B SaaS | Monthly Budget: $148,000 | Meta 55% · LinkedIn 38% · X 4% · TikTok 3%

Last Updated

Dec 18, 2024 14:22 UTC

Blended iROAS

1.94x

+0.18x

Creative Fatigue Index

0.72

-0.09

Audience Overlap

18.3%

-3.2%

Cost Per Pipeline

$1,847

-$380

Thumb-Stop Rate

34.2%

+5.1%

Budget Pacing Eff.

0.83

-0.04

Creative Fatigue Decay Curves — Normalized CTR Performance

Alert: "Framework Carousel" at CFI 0.58 (below 0.65 threshold) consuming $22,400/month — flagged for immediate creative rotation.

Cross-Platform Attribution Divergence

Frequency-to-Conversion Zone

Optimal zone: 3-7 impressions (62% of conversions)

Audience Overlap Efficiency Map

Down from 21.5% last week — reduced internal bid competition by $4,200/day

Audience Saturation by Segment

Meta Customer Match 91%

⚠ Over-saturation causing CPM inflation (+34% week 9)

LinkedIn ICP Lookalike 67%

Meta Interest Targeting 54%

LinkedIn Title Targeting 43%

Creative Performance Matrix

Creative Name	Platform	CFI	TSR	Spend	CPPC	iROAS	Status
Testimonial Video 1 (refresh)	Meta	0.89	38.2%	$18,400	$1,847	2.31x	Active
Framework Carousel	Meta	0.58	22.1%	$22,400	$2,984	1.12x	Rotate
LinkedIn Thought Leader	LinkedIn	0.81	31.5%	$14,200	$1,623	2.58x	Active
Feature Demo Static	Meta	0.71	28.9%	$16,800	$1,902	1.87x	Monitor
ROI Calculator Interactive	LinkedIn	0.84	35.7%	$12,600	$1,558	2.76x	Active
Customer Story - Acme Inc	Meta	0.77	33.4%	$11,200	$1,789	2.14x	Active
Product UI Walkthrough	X	0.68	26.3%	$3,800	$2,145	1.52x	Monitor
Animated Explainer	TikTok	0.82	41.2%	$2,900	$1,934	1.98x	Active

Budget Pacing Timeline vs. Auction Efficiency

Platform ROAS Reconciliation

Platform	Platform-Reported	iROAS (Actual)	Divergence
Meta	3.12x	2.08x	-33%
LinkedIn	2.84x	2.41x	-15%
X	1.67x	1.52x	-9%
TikTok	2.21x	1.98x	-10%
Blended	2.87x	1.94x	-32%

Platform models over-credit last-click attribution; holdout testing reveals true lift