Reputation Intelligence Center

Veloris SaaS – Brand Sentiment & Perception Tracking

Last Updated
May 15, 2025 14:32
Brand Sentiment Index
+54
+20 from crisis low
Sentiment Velocity
+2.1
pts/day (7-day Δ)
cwNPS Enterprise
+51
+6 vs Q4
Crisis Escalation Speed
38m
-56m vs Q4 avg
Review Platform Score
4.3
/5.0 composite
Competitor Delta
-4
vs category avg +58

Brand Sentiment Index – 90-Day Trend

Crisis: Feb 3 Recovery Phase

Narrative Momentum by Theme

Feb 5
12
19
26
Mar 5
12
19
26
Apr 2
9
16
23
Pricing
Features
Support
Security
High Negative
Neutral
Positive

Competitor Sentiment Comparison

Review Platform Composite Detail

Channel-Weighted NPS Breakdown

Share of Voice vs. Sentiment Map

Recent Incident & Response Log

Date Incident Type Channel Peak BSI Impact Escalation Time Status
May 12 Product Bug Report Twitter, Reddit -2 pts 22m Resolved
May 8 Competitor Comparison G2, LinkedIn -1 pt 38m Resolved
Apr 29 Service Downtime Status Page, Twitter -5 pts 18m Resolved
Apr 14 Negative Influencer Review YouTube, Twitter -3 pts 45m Resolved
Feb 3 Pricing Tier Change Email, Twitter, Reddit -20 pts 94m Monitoring

Demographic Sentiment Skew

Influencer Sentiment Alignment

Tech Influencers 0.78
SaaS Analysts 0.82
Industry Bloggers 0.65
LinkedIn Thought Leaders 0.71
YouTube Reviewers 0.58
Correlation: -1.0 (inverse) to +1.0 (aligned)

Alert Thresholds

BSI Drop > 5 pts/day CRITICAL
Velocity < -1.5 pts/day WARNING
RPCS < 4.0 WARNING
Narrative spike > 2σ CRITICAL
CES > 60 minutes REVIEW