Churn Dashboard — Voluntary vs. Involuntary Decomposition

PayNest fintech subscription platform. Decomposes churn into voluntary cancellation, involuntary payment failure, and admin removal — tracking dunning recovery, card-decline patterns, and save-offer acceptance to separate product-driven from billing-ops-driven churn.

$22M ARR
18,400 subscribers
Voluntary Churn Rate
4.2%
-0.3% MoM
Involuntary Churn Rate
2.6%
-0.8% MoM
Dunning Recovery Rate
58%
+10% MoM
Save Offer Accept Rate
34%
+4% MoM
Recovered MRR
$142K
+18K MoM
Billing Ops SLA
91%
+3% MoM

Churn Type Mix — Last 12 Months

Stacked %

Dunning Retry Stages

Payment Failure Reasons

Dunning Recovery Rate by Stage

Churn Type Composition

Recent Involuntary Churn Accounts

Account MRR Failure Reason Retry Stage Days in Dunning Last Attempt Status
ACCT-8471 $248 Card Expired Stage 4 18 Dec 12 Churned
ACCT-7329 $189 Insufficient Funds Stage 3 12 Dec 14 In Dunning
ACCT-9234 $425 Card Declined Stage 2 7 Dec 15 Recovered
ACCT-6182 $312 Invalid Card Stage 4 21 Dec 11 Churned
ACCT-5491 $156 Insufficient Funds Stage 3 14 Dec 13 In Dunning
ACCT-8856 $399 Card Expired Stage 1 3 Dec 16 Recovered
ACCT-7612 $275 Card Declined Stage 3 11 Dec 14 In Dunning
ACCT-4328 $198 Processor Error Stage 4 19 Dec 12 Churned

Save Offer Acceptance Rate Trend