Social Listening Dashboard

Audience Psychographic & Community Segmentation — Luma Analytics

Active Communities
9
+2 this month
Total Reach
94.2K
+9.4% WoW
Avg ICP Alignment
63
+4 pts
Net Sentiment Variance
38%
Across communities
Brand Advocacy Rate
7.8%
+1.2 pts
Emerging Communities
3
Tracked

Community Landscape — ICP Alignment vs Growth Momentum

Community Growth Trajectories

Sentiment Variance by Community

Content Format Preference Index

Top 3 ICP-Aligned Communities

Tech Practitioners
18,400 participants ICP: 78
Strong brand affinity (#2 rank). +8% WoW growth. 11.4% advocacy rate. Deep technical engagement.
Growth Marketers
12,700 participants ICP: 71
Fastest growth (+14.2% WoW). 9.8% advocacy. High content engagement. Emerging influencer presence.
Finance Leaders
8,900 participants ICP: 67
High purchasing authority. 7.6% advocacy. Preference for ROI case studies. #3 brand affinity.

Community Performance Matrix

Community Participants ICP Score WoW Growth Net Sentiment Advocacy Rate Affinity Rank
Tech Practitioners 18,400 78 +8.0% +71% 11.4% #2
Growth Marketers 12,700 71 +14.2% +68% 9.8% #4
Finance Leaders 8,900 67 +6.3% +59% 7.6% #3
Product Managers 14,200 64 +5.1% +64% 8.2% #5
Data Scientists 9,600 62 +11.8% +73% 6.9% #1
Sales Ops 7,400 58 +3.7% +52% 5.4% #7
IT Infrastructure 11,300 51 +2.1% +44% 4.2% #9
Startup Founders 6,200 48 +9.2% +61% 8.1% #6
Consultants 5,500 44 -1.2% +33% 3.8% #8

Influencer-Community Fit Scores

Tech Practitioners 84
Growth Marketers 78
Data Scientists 72
Finance Leaders 61
Product Managers 58

Cross-Community Advocacy Network

Tech → Growth Marketers
High crossover advocacy
14.2%
Data Scientists → Tech
Strong technical alignment
12.8%
Finance → Product
ROI-driven messaging
9.4%
Growth → Sales Ops
Emerging relationship
7.1%