Social Listening Dashboard

Brand Sentiment & Reputation Intelligence — Meridian Home Goods

Nov 1-30, 2024 · 84,200 Total Mentions · Crisis Event: Nov 14

Net Sentiment Score
+31
-53 from crisis low
Mention Velocity
+12%
7-day rate of change
NP Language Ratio
2.1
+0.4 vs baseline
Share of Positive Voice
38%
vs. 42% avg competitors
Sentiment Recovery Rate
83%
14-day recovery to +31
Crisis Detection Time
2.8h
-15.2h vs Q1 avg

Net Sentiment Score by Channel

Nov 1-30, 2024 · Crisis event Nov 14

Emotion Cluster Distribution

Influencer Sentiment Tier Breakdown

Topic-to-Sentiment Correlation

Topic Mentions Avg NSS Correlation
Product Quality 18,240 -14 -0.68
Customer Service 12,380 +42 +0.59
Design Aesthetic 9,820 +58 +0.71
Sustainability 7,140 +51 +0.48
Price/Value 6,920 +8 +0.12
Shipping/Delivery 5,240 +34 +0.41
Brand Values 4,880 +62 +0.65
Warranty/Returns 3,620 +18 +0.22

Geographic Sentiment Disparity

Northeast US +48
West Coast US +41
Southeast US +12
Midwest US +8
Canada +52
UK/EU +38
Geographic Disparity Index: 0.42
Midwest NSS 40 pts below Northeast — regional PR focus needed

Crisis Event Timeline & Sentiment Recovery

Crisis Nadir
-22
Nov 14, 8:00 PM EST
Recovery to Baseline
11.2 days
Nov 26, 2:00 AM EST
Current NSS
+31
83% recovery rate achieved

Share of Positive Voice vs. Competitors

Dark Social Sentiment Proxy

Private Share Volume (Est.)
~31,200
37% of total mentions (via direct-traffic correlation)
Inferred Sentiment Bias
-8 pts
Dark social skews negative vs. public channels
Detection Methods
Direct traffic spikes correlated with mention volume
URL shortener analytics (bit.ly, ow.ly patterns)
Mobile app open rate increases without public posts

Mention Volume & NSS by Channel

Channel Mentions Share NSS Δ vs Baseline
Twitter/X 28,420 33.8% +38 +6
Instagram 22,180 26.3% +52 +4
Reddit 14,620 17.4% -8 -42
Facebook 9,840 11.7% +44 +2
TikTok 5,280 6.3% +61 +8
YouTube 3,860 4.6% +48 +5

Key Insights & Actions

Critical Alert
Reddit NSS remains -8 (42 pts below baseline). Quality assurance thread monitoring required daily.
Recovery Success
Overall NSS recovered to +31 in 11.2 days (83% rate), exceeding 80% target. PR response effective.
Geographic Focus Needed
Midwest US sentiment 40 pts below Northeast. Deploy regional customer success outreach.
Opportunity
Design Aesthetic & Brand Values topics show +58 and +62 NSS. Amplify in owned channels.
Competitive Position
Share of Positive Voice at 38% vs. 42% competitor avg. TikTok and Instagram driving gains.