Klarity Analytics · Data Observability Platform · $22M ARR
Revenue minus commissions and co-marketing costs. Q3 inflection reflects Content Affiliate E reclassification to Tier 3.
Technology Alliance & Consulting partners (Tier 1) average 82 ICP score; Content Affiliates (Tier 3) average 54.
Ratio of closed revenue to commissions paid. Technology Alliance A (6.8x) and Consulting B (5.9x) lead efficiency.
| Partner Name | Tier | MQLs | Lead→Opp | ICP Score | Comm Eff | 12M Churn | Net Rev |
|---|---|---|---|---|---|---|---|
| Technology Alliance A | Tier 1 | 84 | 34.5% | 87 | 6.8x | 8.2% | $342K |
| Consulting Partner B | Tier 1 | 102 | 29.4% | 81 | 5.9x | 11.3% | $298K |
| G2 Marketplace | Tier 2 | 892 | 21.3% | 68 | 4.2x | 18.7% | $487K |
| Capterra Affiliate | Tier 2 | 714 | 19.8% | 64 | 3.8x | 22.1% | $391K |
| Integration Partner C | Tier 2 | 218 | 24.8% | 73 | 4.6x | 15.4% | $176K |
| Content Affiliate E | Tier 3 | 2,340 | 8.2% | 49 | 0.9x | 38.1% | $87K |
| Reseller Network D | Tier 2 | 412 | 16.5% | 61 | 3.1x | 24.6% | $142K |
| Agency Partner F | Tier 2 | 328 | 18.9% | 66 | 3.5x | 19.8% | $129K |
Green highlight: Tier 1 strategic partners (high quality, low volume). Red highlight: Content Affiliate E reclassified Q3 due to efficiency below 1.0x and 38% churn.
Technology Alliance Partner A and Consulting Partner B deliver the highest commission efficiency (6.8x and 5.9x) and lowest 12-month churn (8.2% and 11.3%), yet represent less than 4% of total partner MQL volume. Primary strategic opportunity: Expand co-marketing investment with Tier 1 partners. Content Affiliate E (55% of MQL volume) was reclassified to Tier 3 after Q3 analysis revealed 38% churn and 0.9x efficiency—visible inflection in quarterly revenue chart.