| Account | Tier | ARR | CSM | Cadence | Days Since Exec | Personas | Response % | Sentiment | Pro:React |
|---|---|---|---|---|---|---|---|---|---|
| UrbanStyle Commerce | Enterprise | $1.1M | A. Johnson | Lapsed | 94 | ●●●○○ | 58% |
1.4:1 | |
| RetailMax Holdings | Enterprise | $1.8M | M. Torres | On Cadence | 14 | ●●●●○ | 76% |
2.1:1 | |
| FreshGrocer Direct | Mid-Market | $340K | D. Kim | At Risk | 47 | ●●○○○ | 31% |
1.2:1 | |
| Bloom & Branch | SMB | $65K | R. Okafor | Lapsed | 126 | ●○○○○ | 42% |
0.4:1 | |
| StyleHub Collective | Enterprise | $920K | M. Torres | On Cadence | 8 | ●●●●● | 82% |
1.9:1 | |
| TrendSet Retail | Mid-Market | $285K | A. Johnson | On Cadence | 19 | ●●●○○ | 69% |
1.6:1 |
| Account | Alert Type | Risk Detail | ARR at Risk | CSM | Recommended Action |
|---|---|---|---|---|---|
| UrbanStyle Commerce | Stakeholder Departure | VP Marketing Jessica Chen left—LinkedIn signal 12d ago | $1.1M | A. Johnson | Schedule exec bridge with new VP |
| RetailMax Holdings | Sentiment Drop | Support sentiment 0.71→0.39 over 6 weeks | $1.8M | M. Torres | Escalate to engineering leadership |
| FreshGrocer Direct | Response Decay | Response rate dropped 78%→31% in 4 weeks | $340K | D. Kim | Schedule executive check-in call |
| Bloom & Branch | Cadence Lapse | 126 days since exec touch, 1 persona only | $65K | R. Okafor | Rebuild multi-threaded relationship |
| PrimeStyle Inc | Exec Gap | 73 days since C-level contact | $710K | A. Johnson | Schedule QBR with CTO |