Churn Dashboard — Competitive Displacement & Win-Back Analysis

Quantifying competitive displacement patterns and identifying win-back opportunities across churned accounts

Displacement Rate

22%

+4% vs Q4

Lost ARR

$890K

+18% QoQ

Win-Back Conv.

12%

+3% vs target

Top Competitor

Synthos

34% of churns

Price Premium Index

1.3×

vs avg competitor

Reactivation Rev

$210K

Last 6mo

Account	Score	ARR	Competitor	Churn Reason	Days Since	Window
Axiom Logistics	94	$87K	Synthos	Feature Gap	23	Active
Cascade Energy	91	$72K	DataFlow	Pricing	31	Active
Nimbus Healthcare	88	$64K	Synthos	Integration	18	Active
Vertex Finance	86	$53K	CloudSync	Feature Gap	45	Active
Quantum Retail	83	$49K	DataFlow	Performance	67	Closing
Stellar Pharma	81	$58K	Synthos	Pricing	12	Active
Horizon Media	79	$41K	Rival	Feature Gap	38	Active
Pulse Manufacturing	76	$36K	CloudSync	Support	82	Expired
Ember Tech	74	$44K	DataFlow	Pricing	29	Active
Zenith Consulting	72	$31K	Synthos	Integration	56	Closing

🚨 Synthos Dominance

Synthos captures 34% of competitive churns ($302K ARR). Real-time sync feature gap cited in 41% of cases. Prioritize feature parity roadmap.

✅ Win-Back Success

Q1 campaign converted 12% within 90-day window ($210K reactivation). 94 high-score candidates identified for Q2 outreach.

💰 Price Premium Risk

1.3× price premium vs competitors driving 28% of displacement. Consider value-based discounting for at-risk renewals.

📊 Mention Tracking

Competitive mentions in support tickets up 18% QoQ, with 72% occurring 30–60 days before churn decision. Early warning signal.