Q1 2024: Referral bonus increased $1,500→$2,500; conversion jumped 11%→14.2%, CPQH dropped to $8,200
Q2 2024: TalentBridge agency rate hike drove CPQH $16,800→$21,800 with no HQS improvement; flagged for divestment
Q3 2024: Appcast programmatic trial launched; highest volume (1,240 applies) but 8.7% screen rate vs. 22% company avg
Q4 2024: LinkedIn Recruiter seat expansion approved (+2 seats); InMail response rate 31% vs. 18% cold outreach