Email Marketing Dashboard

Campaign Performance & Revenue Attribution

Vaulted Coffee Co. • 310,000 Active Subscribers

Monthly Email-Attributed GMV
$1,847,200
Revenue Per Email Sent
$0.094
+8.2%
Multi-Touch Attribution Revenue
$2,104K
vs $1,847K last-click
Flow Revenue Share
58.3%
+14.3pp
Click-to-Purchase Rate
9.4%
-1.2%
Avg Order Value (Email)
$67.20
+3.8%
Repeat Purchase Rate
31.7%
+5.1%

Revenue Concentration by Subscriber Decile

Multi-Touch vs. Last-Click Attribution Gap

AOV by Email Entry Point

Send-Time Revenue Index (by Hour/Day)

Click-to-Purchase Rate by Email Type

Subject Line Formula Revenue Performance

Campaign Revenue Attribution Table

Campaign Name Type Send Date Recipients Last-Click Rev Multi-Touch Rev UARE
Black Friday 2024 Promotional Nov 29 284,200 $312,000 $298,400 0.71
Abandoned Cart Flow Flow Ongoing 48,700/mo $284,000 $312,800 0.94
Welcome Series (5 emails) Flow Ongoing 14,200/mo $126,000 $167,000 0.88
Browse Abandonment Flow Flow Ongoing 32,100/mo $142,000 $178,600 0.91
New Roast Launch: Ethiopia Yirgacheffe Editorial Dec 6 187,400 $94,200 $118,700 0.86
Cyber Monday Extended Promotional Dec 2 276,800 $186,400 $174,200 0.68
Weekly Newsletter (Dec 1st) Editorial Dec 1 294,100 $78,600 $103,400 0.92
Post-Purchase Flow (3 emails) Flow Ongoing 21,400/mo $87,200 $104,600 0.89

Email-Attributed Repeat Purchase Rate Trend

Revenue Per Email by Segment

Attribution Model Revenue Gap
$257,000
Last-click undervalues flows by 13.9%
Top Segment Dependency Risk
12% → 74%
Top decile generates 3/4 of email GMV
Optimal Send Window
Tue 10AM
162% revenue index vs. baseline