Competitive GTM & Campaign Signals

Last updated: Dec 15, 2024 08:42 UTC
Range: Last 90 days
Paid Media Index
118
+18%
Alert
Campaign Themes
3
+2 new
New
Messaging Shifts
7
14 days
Tracked
SOV Delta
+4.2pp
ZenHire
Impact
Branded Search
-3.4%
14d impact
Down
Response Time
6d
Launched
Active

Competitor Media Investment Index (90-day)

Baseline = 100

Share of Voice Delta by Competitor

Pipeline Velocity vs Competitor SOV Spike

New Campaign Themes Detected (NLP Analysis)

Theme Competitor First Seen Ad Platforms Impressions Est. Status
Employer Brand First ZenHire Nov 18, 2024 LinkedIn, Meta 2.4M High Impact
Skills-Based Hiring ZenHire Nov 22, 2024 Google, Meta 1.8M Monitoring
AI-Powered Screening TalentOS Dec 2, 2024 LinkedIn, Display 1.2M Low Impact
Compliance Automation ZenHire Dec 5, 2024 Google Search 920K Tracking
Diversity Dashboard WorkFlo Dec 8, 2024 LinkedIn 680K Neutral
Onboarding Experience TalentOS Dec 10, 2024 Meta, YouTube 1.5M Emerging

Sales Mention Rate (Gong Keywords)

ZenHire Campaign 18%
TalentOS AI Feature 12%
WorkFlo Compliance 7%
HireEase Pricing 5%
Enterprise calls: 142 analyzed (last 14 days)

Event & Webinar Share (Q4 2024)