Multi Channel Marketing Dashboard
Unified Channel Performance & Blended ROI · Luminary Analytics B2B SaaS
$580K/mo spend · Target cmMROI ≥3.1× · Week 7 2024
Blended cmMROI
3.24×
+0.14 vs goal
Platform ROI
3.82×
Gap: 1.64×
HHI Concentration
0.22
Diversified
Realloc Oppty
+$48K
Marginal gain
Verified vs Platform ROI Gap by Channel
Meta audience expansion week 7 inflated reported ROI 3.1× vs verified 1.8× — flagged for optimization
Marginal ROI at Current Spend Tier
Cross-Channel Spend Pacing vs Plan
Channel Mix & Incremental ROI
LinkedIn holdout iROI 1.74× justified +$32K shift from display
Marketing-Sourced Revenue Share by Channel
| Channel |
Spend |
Platform ROI |
Verified ROI |
Gap |
iROI |
Rev Share |
Action |
| Meta Paid Social |
$142K |
3.1× |
1.8× |
1.3× |
1.52× |
18% |
Optimize targeting |
| Email Nurture |
$48K |
2.2× |
2.4× |
-0.2× |
2.18× |
41% |
Scale +15% |
| LinkedIn Ads |
$96K |
2.8× |
2.1× |
0.7× |
1.74× |
22% |
+$32K from display |
| Google Search |
$128K |
4.2× |
3.1× |
1.1× |
2.86× |
28% |
Maintain |
| Display/Programmatic |
$82K |
1.9× |
1.2× |
0.7× |
0.94× |
8% |
Cut -$32K |
| Events/Webinars |
$54K |
3.4× |
2.8× |
0.6× |
2.42× |
12% |
Maintain |
| Partner/Referral |
$30K |
5.1× |
4.2× |
0.9× |
3.84× |
9% |
Scale +20% |
| Total / Blended |
$580K |
3.82× |
2.18× |
1.64× |
— |
100% |
cmMROI 3.24× |
Budget Reallocation Opportunity Score
Cut from Display
-$32K
iROI 0.94× below threshold
Add to LinkedIn
+$32K
Holdout iROI 1.74× validated
Projected Lift
+$48K
Incremental contribution margin
Data as of Week 7 2024 · Verified via CRM closed-won, contribution margin feeds · Goal: cmMROI ≥3.1× maintained