Paid Acquisition & Channel ROI
94.2% UTMs Tracked
Last 30 Days
Last 60 Days
Last 90 Days
All Channels
Google Search
LinkedIn
Meta
Programmatic
All
Brand Only
Non-Brand Only
All Segments
SMB
MM
ENT
Blended Closed-Won ROAS
4.1×
+0.3× ↑
Total Paid Spend
$182K
+$14K
Paid Pipeline Generated
$748K
+22% ↑
Blended CPL
$187
-$23 ↓
Brand Pipeline Share
41%
+3pp ↑
Lead-to-MQL Rate
31.4%
+2.1pp ↑
Channel ROAS Comparison (Weekly)
Branded vs Non-Branded Pipeline (Weekly)
Audience Segment CPL Heatmap
Function / Seniority
VP
Director
Manager
IC
Other
Quality Score Distribution
Retargeting Pool Trend (8 Weeks)
Frequency Distribution
Campaign Performance
LP Conversion Rate by Ad Group Cluster
Auction Insights vs Competitors
Top Attribution Paths
Cross-Channel Spend Allocation
Weekly Spend vs Pipeline Efficiency (Bubble = Lead Volume)