Marketing Ops & Martech Stack Health

Lattice Growth • Last 30 Days • Updated 2 hours ago

Spend Under Broken Attribution
$127K
2.8% of total
Pixel Fire Rate
91.3%
-6.2pp from target
CRM Sync Latency (P95)
18min
Within SLA
Integration Error Rate
0.41%
-0.09pp vs last period
Tag Coverage Score
94.7%
+1.2pp
Martech Uptime
99.64%
1 incident (Day 19)

Pixel Fire Rate by Campaign Surface (Last 30 Days)

Google Ads
Meta
LinkedIn
Organic Search
Email
Direct
Page View
98.2%
87.4%
96.1%
99.3%
97.8%
98.9%
Form Submit
95.7%
83.1%
92.4%
96.8%
94.2%
97.1%
Purchase
97.3%
86.9%
93.8%
98.1%
95.9%
99.2%
Add to Cart
96.4%
88.7%
91.2%
97.5%
96.3%
98.4%
Meta fire rates degraded after CMS migration on Day 8. Server-side tagging rollout in progress.

CRM Sync Latency (P95) - 30 Days

Spike on Day 19: HubSpot maintenance overrun caused 94min peak, corrupting 847 lead records.

Consent Suppression Rate by Channel

Integration Health & Error Detail

Integration Error Rate Errors (30d) Avg Latency Last Incident Status
HubSpot → Salesforce 0.38% 127 14.2min Day 19 (maint overrun) Healthy
Segment → HubSpot 0.22% 71 8.7min Day 12 (transient) Healthy
Google Ads API 0.09% 31 2.1min None Healthy
Meta CAPI 1.14% 412 3.8min Day 8 (CMS migration) Degraded
LinkedIn CAPI 0.47% 89 5.2min Day 21 (rate limit) Healthy
Braze → Segment 0.31% 104 6.9min None Healthy
OneTrust CMP 0.06% 19 1.4min None Healthy
GA4 Measurement API 0.18% 58 3.2min Day 14 (transient) Healthy

Server-Side Event Coverage & Signal Quality

Audience Segment Refresh Lag (Hours)

Target: <4hr refresh. Current avg: 2.8hr. LinkedIn segments experiencing 6-8hr lag on weekends.
Data-Driven Bidding Signal Quality
87.4
Google Ads Quality Score avg across search campaigns
Total Martech Incidents (30d)
3
1 critical (Day 19 HubSpot), 2 minor. Revenue impact: $22K.
Attribution Model Confidence
92.1%
Cross-channel path completeness. Target: 95%+

Spend-at-Risk Trend & Recovery Tracking (30 Days)

Spend flagged as "at risk" when attribution confidence <85% or pixel fire rate <90% for that cohort. Day 8-14: Meta pixel issues. Day 19-22: HubSpot sync corruption. Recovery actions deployed on Day 23.