Brand Health Dashboard

Share of Voice & Competitive Perception Mapping – Meridian SaaS

ACTIVE MONITORING

Branded SOV

24.3%

+5.2pp

Share of Search

26.8%

-1.1pp

Amplification Ratio

3.4x

+0.7x

Review Velocity

+18

+12 vs. W-1

Sentiment Delta

+8.2

vs. ClickUp

Feature Snippets

31%

±0pp

Share of Voice Trend by Channel (13 Weeks)

Competitor Sentiment Delta (7-Day Rolling)

Share of Search Trend

Brand Mention Volume by Intent Stage (13 Weeks)

Review Score Velocity

Brand Attribute Association Strength

Competitive Share of Voice Breakdown

Competitor	Overall SOV	Social	Earned Media	Search	Sentiment	Δ vs. W-1
Meridian SaaS	24.3%	21.8%	26.4%	25.1%	+72	+5.2pp
Monday.com	22.1%	25.3%	19.8%	21.4%	+68	-2.3pp
Asana	18.7%	17.2%	21.1%	18.3%	+64	+0.8pp
ClickUp	16.2%	14.9%	15.3%	18.7%	+54	-6.1pp
Notion	12.4%	13.8%	11.2%	11.9%	+61	+1.4pp
Wrike	6.3%	7.0%	6.2%	4.6%	+58	+0.2pp

Earned Media Amplification

Message Resonance by Segment

Dark Social & Direct Traffic Index

THREAT DETECTED

ClickUp data breach (W8) opened +14.2pp sentiment window. Comms captured 8.2pp, leaving 6pp opportunity.

OPPORTUNITY

Mid-market segment message resonance spiked to 78.2 (W12). Recommend doubling paid social budget in this cohort.

DEFENSIVE ACTION

Category search grew 18% while branded only +9%. Deploy SEO content sprint to recapture share-of-search gap.