Competitive Intelligence & Market Positioning

Luminos Software · Real-time competitive share and positioning metrics · Last updated: Dec 15, 2024

Own SOV Index
34.2
-2.8pp vs Q3
Win Rate vs Apex
42%
-6pp MoM
Pricing Position
108
Flat
Feature Gap Score
-12
Widening gap
Brand Perception Δ
+3.4
+1.2 vs Apex
Switch Intent Rate
8.3%
+1.9pp QoQ

Share-of-Voice Trend by Competitor

Competitive Positioning Map

Win Rate by Competitor (L90D)

Pricing Position Index (12M)

Product Feature Gap Score

Competitive Response Log (Recent Moves)

Date Competitor Action Type Description Impact Our Response
Dec 8 Apex Systems Product Launch AI-powered workflow optimizer v3.0 High Roadmap acceleration Q1 2025
Nov 28 Meridian Tech Pricing Change 15% price reduction on Enterprise tier Medium Value-add bundle launched
Nov 15 CloudCore Partnership Strategic alliance with Salesforce Medium Monitoring
Oct 30 Apex Systems Marketing $8M brand campaign launch Medium Counter-campaign in progress
Oct 12 Zenith Labs Product Launch Mobile app for frontline workers Low No immediate action
Sep 22 Meridian Tech Executive Hire Ex-Google VP Product joins as CPO Low Watch product roadmap

Brand Perception Delta — Net Sentiment vs Competitors

TAM Penetration Rate by Segment

Analyst Coverage Sentiment Score

Tier-1 Competitors Tracked
5
Apex, Meridian, CloudCore, Zenith, OptiFlow
Competitive Signals Monitored
1,247
Last 30 days across all channels
Response Velocity (Avg)
8.2d
Time from signal to action