Customer Retention Dashboard

Cohort Lifecycle & Churn Decomposition — Meridian Analytics

As of Dec 31, 2024
ARR $18.4M • 847 Accounts
Current NRR
112%
+4pp vs Q3
Monthly Gross Churn
4.2%
+0.3pp MoM
Expansion MRR Rate
8.1%
+1.2pp MoM
M6 Survival Rate
82%
+3pp vs Q4'23
Reactivation Rate
14.7%
+2.1pp QoQ
Median Days-to-Churn
127
SMB: 89d

Cohort Survival Heatmap — % of Cohort Retained by Month-on-Book

M1
M2
M3
M4
M5
M6
M9
M12
M18
M24
M30
M36
Q1 2022
98
94
91
88
86
83
79
76
71
68
65
62
Q2 2022
97
93
90
87
84
81
77
74
69
66
63
60
Q3 2022 ⚠️
96
88
82
76
69
58
71
68
64
61
58
55
Q4 2022
98
95
92
89
87
84
80
77
72
69
—
—
Q1 2023
99
96
93
90
88
85
81
78
74
—
—
—
Q2 2024
99
97
94
91
89
86
—
—
—
—
—
—
Q4 2024
99
97
—
—
—
—
—
—
—
—
—
—
⚠️ Q3 2022 anomaly: failed pricing experiment reversed in Q4 2022

Cohort Survival Curves by Acquisition Channel

Gross Revenue Churn Rate by Product Tier

NRR by Cohort Quarter

Expansion MRR Rate by Cohort Age

Contraction Rate by Tenure Band

Cohort Revenue Performance Table

Cohort Initial MRR Current MRR M6 Survival NRR Expansion $ Churn $ Status
Q1 2022 $487k $624k 83% 128% +$189k -$52k Healthy
Q2 2022 $521k $658k 81% 126% +$198k -$61k Healthy
Q3 2022 ⚠️ $394k $372k 58% 94% +$47k -$69k Recovered
Q4 2022 $612k $741k 84% 121% +$217k -$88k Healthy
Q1 2023 $689k $862k 85% 125% +$248k -$75k Healthy
Q2 2023 $734k $881k 83% 120% +$237k -$90k Healthy
Q3 2024 $816k $894k 88% 110% +$134k -$56k Maturing
Q4 2024 $927k $951k — 103% +$47k -$23k Early

Days-to-Churn Distribution by Segment

Logo Churn vs Revenue Churn Gap

Churn Hazard Rate by Acquisition Channel (Monthly Probability)

Churn Reason Distribution (Revenue-Weighted, Last 90d)