Residential Brokerage Team Performance & Deal Velocity Analytics

Summit Residential Group • Q4 2024 • 38 Days Remaining

Quarterly GCI Progress

$4.82M / $5.40M

89.3% of target

Median Lead Response Time

11.4 min

+2.1 min

Lead → Appt Rate

38.2%

-4.8%

Appt → Contract Rate

61.4%

+1.2%

Avg DOM (Active)

42d

+6d

LP/SP Ratio

97.8%

-0.6%

Pipeline Coverage

2.1x

-0.3x

Deal Funnel by Stage — Current Quarter

Agent Production Quadrant Matrix

GCI vs. Pipeline Coverage — Bubble size = Active Listings

Price Band Performance

$0-250K 24d DOM • 98.2% LP/SP

$250-400K 31d DOM • 98.6% LP/SP

$400-600K 39d DOM • 97.4% LP/SP

$600-850K 52d DOM • 96.8% LP/SP

$850K+ 68d DOM • 95.2% LP/SP

Luxury Segment Alert

$850K+ listings average 68 DOM, 14d above Q3. Consider strategic price positioning.

Days on Market by Price Band — 90-Day Trend

List-to-Sale Price Ratio by Agent Cohort

Agent Performance & Pipeline Data

Agent	Cohort	Leads	L→A %	A→C %	GCI QTD	Active	Pipeline	Status
Sarah Chen	7+ years	42	52.4%	71.2%	$94.2K	8	$2.1M	On Track
Marcus Rivera	4-6 years	38	44.7%	65.8%	$78.1K	6	$1.8M	On Track
Emma Thompson	4-6 years	35	40.0%	62.1%	$71.8K	5	$1.5M	Watch
David Kim	2-3 years	31	38.7%	58.3%	$52.4K	4	$980K	On Track
Jessica Martinez	0-1 years	19	26.3%	50.0%	$18.2K	2	$420K	At Risk
Ryan Foster	0-1 years	17	23.5%	45.0%	$14.6K	1	$280K	At Risk
Alicia Brooks	2-3 years	28	35.7%	60.0%	$48.9K	3	$870K	Watch
Tom Wilson	7+ years	40	47.5%	68.4%	$86.3K	7	$1.9M	On Track

Referral & Repeat Rate

Contract-to-Close Rate

Agent Productivity Retention

Lead Response Time Distribution — Last 30 Days

Pipeline Coverage Trend

12 Agents (0-1 Year Cohort) Below Pipeline Coverage Threshold

Avg pipeline coverage 1.4x (threshold 2.0x). Lead flow dropped 31% due to rate increase. Recommend immediate lead redistribution from senior agents with 3.5x+ coverage.

Median Lead Response Time Increased to 11.4 Minutes

Up 2.1 min from last month. 8 agents exceed 15 min median (target: <5 min). Each minute past 5 min reduces contact rate by 21%. Deploy SMS auto-response for after-hours leads.