Harlow & Reed Co.

Inventory & Listings Performance

30 days ending June 15, 2025 · 1,240 Active ASINs
North-Star Metric
$312.80
GMV per Active Listing ▲ 8.8%
Buy Box Win Rate (Top 20%)
84.3%
▲ 2.1pp
Avg Health Score
87.2
▲ 3.4 pts
Suppressed Revenue Exposure
$18.2K
▼ $4.1K
Avg Days of Supply (High Vel)
42
▲ 5 days
Blended Return Rate
8.7%
▼ 0.9pp
Restock Lead Time Adherence
91.3%
▲ 2.8pp

Buy Box Win Rate by SKU Tier

Category Conversion Rate Spread

Listing Health Score Distribution

Days of Supply by Velocity Tier

Low
Med
High
Home
68
51
42
Pet
55
46
29
Sports
72
58
37
>45 days 30–45 days <30 days

Sponsored vs. Organic Revenue

Sponsored
38.4%
Organic
61.6%

New Listing GMV Ramp Rate

Avg Days to $500 GMV
18.2
▼ 3.1 days vs. prior cohort

Listing Health & Suppression Risk (Top Issues)

ASIN Product Title Category Health Score Status Revenue Exposure Primary Issue
B08XYZ1234 Premium Dog Bed, Orthopedic, XL Pet Supplies 62 At Risk $4,280 Missing A+ Content
B09ABC5678 Stainless Steel Cookware Set, 10-Pc Home & Kitchen 58 Suppressed $6,120 Image Policy Violation
B07DEF9012 Yoga Mat, Non-Slip, 6mm Thick Sports & Outdoors 71 At Risk $2,940 Low Review Count (<15)
B08GHI3456 Cast Iron Skillet, Pre-Seasoned, 12" Home & Kitchen 89 Active
B09JKL7890 Cat Tree Tower, 60" Multi-Level Pet Supplies 54 Suppressed $3,610 Title Exceeds Limit
B08MNO2345 Resistance Bands Set, 5 Levels Sports & Outdoors 78 Active
B07PQR6789 Silicone Baking Mat, Non-Stick, 2-Pack Home & Kitchen 66 At Risk $1,250 Bullet Points Incomplete
B09STU0123 Elevated Dog Bowls, Stainless, Med Pet Supplies 92 Active

Return Rate by Category

Price Competitiveness Gap Index

Negative = priced below market median · Positive = priced above market median

GMV per Active Listing Slot — 90-Day Trend