SDR Dashboard — Outbound Activity & Sequence Execution
Meridian Cloud Solutions · Week 10, 2024 · 14 SDRs · APAC ICP Expansion In-Flight
Qualified Meetings Booked
127
Sequence Completion Rate
68.4%
Positive Reply Rate
11.2%
Meeting Conv. from Replies
34.6%
Activity-to-Meeting Ratio
23:1
Email Bounce & Invalid Rate
2.8%
Reply Rate by Sequence Step
Step 3 (personalized video) shows highest reply lift (+7.2pp). Steps 6-8 see fatigue drop-off.
Outbound Volume & Meetings Trend (Weekly)
Meeting Conversion Funnel
Sequence Completed
5,759 (68.4%)
Total Replies
943 (11.2%)
Positive Replies
367 (4.4%)
Meetings Booked
127 (1.5%)
Sequence Performance Heatmap — Reply Rate by Sequence & Step
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Step 7
Step 8
Finance Buyer Seq
2.1%
5.4%
13.2%
9.8%
6.1%
3.2%
1.9%
1.1%
Ops Buyer Seq
1.8%
4.9%
11.7%
8.3%
5.6%
2.8%
1.7%
0.9%
APAC Expansion Seq
1.2%
3.1%
7.4%
5.2%
3.4%
1.8%
1.0%
0.6%
Event Follow-Up Seq
6.3%
14.2%
18.9%
12.1%
8.7%
4.3%
2.4%
1.3%
Time-to-First-Touch Distribution
Median: 6.2 hours · Target: <8 hours · 81% within SLA
Multichannel Touch Ratio
Email remains primary (62%), calls +LinkedIn showing 28% higher conversion
Touch Channel Performance
LinkedIn InMail
18.7% reply
Video (Step 3)
22.1% view
Opt-Out Rate by Sequence
Finance Buyer Seq
0.8%
Ops Buyer Seq
0.9%
APAC Expansion Seq
3.2%
Event Follow-Up Seq
0.4%
APAC elevated due to unvalidated contact data
Enrollment Velocity
This Week
1,247
Avg/Week (90d)
936
Rep Performance Table — Activity-to-Meeting Efficiency
| Rep Name |
Enrollments |
Completion % |
Reply Rate |
Pos. Reply % |
Meetings |
Act:Meet |
Conv. % |
| Sarah Chen |
742 |
74.2% |
13.8% |
5.2% |
18 |
17:1 |
2.4% |
| Marcus Williams |
689 |
71.3% |
12.4% |
4.8% |
16 |
19:1 |
2.3% |
| Emily Tran |
621 |
69.8% |
11.1% |
4.3% |
13 |
21:1 |
2.1% |
| James Park |
598 |
67.1% |
10.2% |
3.9% |
11 |
24:1 |
1.8% |
| Priya Sharma |
812 |
65.4% |
9.8% |
3.7% |
14 |
26:1 |
1.7% |
| David Kim |
554 |
63.2% |
8.9% |
3.2% |
9 |
32:1 |
1.6% |
| Aisha Patel |
487 |
61.8% |
7.8% |
2.9% |
7 |
36:1 |
1.4% |
| Team Average |
601 |
68.4% |
11.2% |
4.4% |
9.1 |
23:1 |
1.5% |
Green = top quartile efficiency. Red = coaching priority (Act:Meet >30:1).
Weekly Sequence Enrollment Velocity — Last 12 Weeks
Week 9 spike: APAC ICP expansion launch (+33% enrollments, +1.2pp bounce rate).