Demand Generation Pipeline Velocity

Pipeline Created (30d)
$2.34M
+12.4%
MQL→SQL Rate
28.3%
+1.2pp
Pipeline Velocity
$52.1K/day
-3.8%
Cost Per SQL
$387
-$42
Win Rate (Mktg)
21.7%
+0.5pp
Lead Response Time
11 min
-2 min

Pipeline Velocity Trend & Stage Duration

Funnel Conversion Waterfall

MQL→SQL Conversion by Channel

Stage-to-Stage Median Days

Stage Transition Current Median 90d Baseline Status Pipeline Value
SQL → Discovery 5.2 days 4.8 days $1.82M
Discovery → Proposal 8.1 days 7.5 days $1.54M
Proposal → Negotiation 22.4 days 15.2 days $1.18M
Negotiation → Closing 11.8 days 12.3 days $892K
Closing → Closed-Won 6.3 days 6.1 days $654K

Cost Per SQL by Channel

Paid Search
$342
Paid Social
$418
Organic
$287
Events
$512
Partner
$298