Influencer & Partner Channel Performance
Q3 FY2024 · Meridian Software · 174 Enrolled Partners · 44 Active Sourcing
Partner-Sourced Pipeline
$3.9M
+24% QoQ
Influencer MQL Conv Rate
8.2%
+1.4pp
Co-Marketing SOV
31%
vs 29% owned
Avg Partner DA Contrib
+12.4
+2.1 QoQ
Partner CPO vs Paid
0.74×
26% cheaper
Partner NRR Lift
+7pp
111% vs 104%
Partner Tier Performance — Pipeline vs Cost Efficiency
Bubble size = # of active partners · Strategic tier shows highest efficiency at $1,240 CPO
Influencer Cohort MQL Conversion Funnel
Influencer Audience Overlap Matrix
Overlaps >30% trigger campaign coordination alerts
Creator A
Creator B
Creator C
Creator D
Creator E
Creator A
—
12%
8%
15%
19%
Creator B
12%
—
21%
14%
38%
Creator C
8%
21%
—
11%
17%
Creator D
15%
14%
11%
—
9%
Creator E
19%
38%
17%
9%
—
⚠️ Alert: Creator B × Creator E overlap at 38% — consider campaign coordination
Co-Marketing ROI by Campaign Type & Quarter
Syndication ROI fell to 0.9× in Sep; Webinar remains strongest at 3.4× average
Partner Activation Funnel
NRR: Partner-Sourced vs Direct Accounts
Top Partner Performance — Q3 FY2024
| Partner Name |
Tier |
Pipeline |
Opps |
CPO |
NRR |
DA Contrib |
| Salesforce Co-Sell | Strategic | $840K | 14 | $980 | 118% | +18 |
| HubSpot Alliance | Strategic | $620K | 11 | $1,140 | 114% | +16 |
| Gartner Peer Insights | Strategic | $480K | 8 | $1,380 | 109% | +22 |
| G2 Co-Marketing | Growth | $310K | 19 | $1,620 | 107% | +14 |
| Pavilion Community | Growth | $240K | 16 | $1,480 | 112% | +9 |
| RevOps Co-op | Growth | $180K | 12 | $1,890 | 103% | +7 |
| SaaStr Network | Referral | $120K | 8 | $2,240 | 101% | +5 |
| TechCrunch Syndicate | Referral | $95K | 6 | $2,680 | 99% | +4 |
Influencer Campaign Timeline — Pipeline Impact by Month
Month 9 spike driven by Strategic Partner QBR event (+31% MoM)
Incrementality Test: Partner vs Control
Test cohort: 240 accounts, 120 partner-exposed vs 120 control
Influencer Content Longevity Score
Organic traffic retention at 90 days post-publication