Paid Media Dashboard — Pipeline Attribution

Q2 2024 Performance · Mid-Market HR Tech SaaS · $847K Total Spend → $4.2M Pipeline

Blended CPO
$1,847
12% vs Q1
Pipeline-to-Spend
4.96:1
8% vs Target
Blended CPL
$142
6% vs 60d
Opp-to-Close Rate
18.3%
3.2% vs Q1
Avg Pipeline Velocity
42d
9d faster
MQL Conversion Rate
31.2%
2.1% vs Q1

Pipeline Revenue by Channel · Q2 Cumulative

Cost-per-Opportunity by Campaign Cluster

Opportunity-to-Close Rate by Traffic Source

Rolling 30/60/90-Day Blended CPL Trend

Impression Share Lost — Budget vs. Rank

Channel Mix Efficiency Index

Frequency-to-CTR Degradation

Paid Assisted Conversion Share

First-Touch 42.3%
Last-Touch 31.8%
Multi-Touch Assisted 25.9%

Campaign Performance Data Table

Campaign Channel Spend Leads Opps CPL CPO Pipeline Efficiency
Enterprise HR Suite — Branded Google Search $87,400 542 68 $161 $1,285 $824K High
Decision-Maker Personas — ABM LinkedIn $94,200 431 52 $219 $1,812 $712K Medium
Competitive Comparison — Non-Brand Google Search $112,300 688 47 $163 $2,389 $621K Medium
Talent Ops Pain Points — Content LinkedIn $71,800 394 41 $182 $1,751 $558K High
CFO ROI Calculator — Lead Gen Meta $58,600 512 38 $114 $1,542 $487K High
Industry Thought Leadership LinkedIn $83,400 376 29 $222 $2,876 $392K Low
Compliance & Security — Display Google Display $68,000 287 18 $237 $3,778 $241K Low
Retargeting — Past Visitors Retargeting $47,000 219 24 $215 $1,958 $318K Medium

Pipeline Velocity by Paid Channel (Days Lead→Opp)

Form-to-MQL Conversion Rate by Creative Cluster