Attendee Acquisition & Registration Funnel

AI & Data Infrastructure Summit 2025 · San Francisco · T-42 Days

Confirmed Registrations

4,847

Target: 5,200

83% pacing

Blended CPR

$42.30

vs. $52.36 ASP

↓ 12% WoW

Landing Page CVR

18.4%

vs. 16.2% target

↑ 2.2pp

Form Completion

67.8%

vs. 84% baseline

↓ 16.2pp

Payment Confirm Rate

91.2%

vs. 89% target

↑ 2.2pp

Predicted Show Rate

78.5%

vs. 81% historical

-2.5pp

6-Stage Registration Funnel

Stage 1→2: 18.4% CVR

Stage 2→3: 72.1% start

Stage 3→4: 67.8% complete

Stage 4→5: 91.2% payment

Stage 5→6: 78.5% pred.

Overall: 7.12% end-to-end

Channel CPR vs. Volume

Bubble size = total registrations. Target CPR = 28% of $187 ASP = $52.36

Early-Bird Pacing Index (Daily)

Competitor announcement on T-62 caused 17% drop in pacing index. Recovered to 0.83 at T-42.

Ticket Type Revenue Mix

Landing CVR by Source

Form Abandonment by Field

Channel Attribution Waterfall (First-Touch)

Waitlist & Referral Performance

Net Promoter Score (Post-Reg Survey)

NPS Score

Promoters: 72% · Passives: 23% · Detractors: 5%

↑ 4 pts vs. 2024 avg (63)

Recent Registrations (Last 10)

Source	Ticket Type	Reg Date	Days to Event	Revenue	Predicted Show
Email Campaign	Full Conference	2025-01-12	42	$249	82%
Paid Social (LinkedIn)	Workshop Add-on	2025-01-11	43	$99	74%
Organic Search	VIP Pass	2025-01-11	43	$499	91%
Partner Referral	Full Conference	2025-01-10	44	$249	88%
Email Campaign	Expo Pass	2025-01-10	44	$0	62%
Paid Search (Google)	Full Conference	2025-01-09	45	$249	76%
Waitlist Conversion	Workshop Add-on	2025-01-08	46	$99	94%
Email Campaign	Full Conference	2025-01-08	46	$249	81%

Replit Agent Anomaly Detection

Paid Social CPR spiked 34% week of Jan 5–11 (T-49 to T-43). LinkedIn CPM increased $8.20 due to competing event launches in same vertical. Recommend shifting $12K budget to Email remarketing for immediate CPR recovery.

Critical: Form Abandonment 34% Above Baseline

"Company Size" field (new this year) causes 34% of form starts to abandon. A/B test removing field or moving to post-payment survey. Projected revenue impact: $128K if not resolved by T-30.