A seasonal creator program to build credibility where it matters most: on the trail, in the feed, from voices they already follow.
New hikers don't trust outdoor brands—they trust the creators who got them outside. We become their first choice by becoming part of those conversations, at scale, with authenticity baked in.
100K–500K followers. Established outdoor voices. High production quality.
25K–100K followers. Authentic engagement. Niche expertise.
5K–25K followers. Hyper-engaged audiences. Regional relevance.
Modeled impressions across the seasonal program (3 posts per creator)
Each creator receives a seasonal brief with three content pillars, product access, and creative freedom within guardrails.
"Show the moment someone realizes they belong outside. Feature Trailhead gear naturally in the frame—backpack, boots, or water bottle—but lead with the feeling, not the product."
Platform analytics + creator reports
Likes, comments, shares, saves per post
Comment analysis + brand mention tone
UTM links + promo codes per creator
Tracked purchases via unique codes
Pre/post survey on awareness + consideration
Total program budget: $84,000 across 12 creators
$84K investment. 8-week execution. Measurable reach, engagement, and conversion outcomes.