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Auralux

The only customer-intelligence platform that closes the loop between signal and revenue action.

Real-time signal detection. Unified revenue graph. Workflow automation that moves faster than your competition.

Capabilities Deck — Evaluation Edition

The evaluation shortlist problem

How most platforms are evaluated

  • Feature comparison spreadsheet
  • Demo environment walkthrough
  • Rep-led proof-of-concept
  • Vendor references

What actually determines ROI

  • Speed of insight to action
  • Data model depth and fidelity
  • Workflow integration fit
  • Time to production value
Signal Latency Comparison 0h 36h 72h Vendor A Vendor B Auralux 24h 48h 4min

Capability 1:
Real-Time Signal Detection

4-minute signals mean churn interventions reach customers before intent crystallizes.

Most platforms aggregate signals in batch overnight. By the time your CS team acts, the customer has already made a mental decision.

$8.2M

prevented churn revenue for Delphi SaaS in 12 months post-deployment, based on cohort attribution model.

— Tamsin Adeyemi, VP of Customer Success, Delphi SaaS

Capability 2: Unified Revenue Graph

Data Model Depth Comparison Product Usage Support Signals Billing Health NPS Trends CRM Activity Expansion Triggers Auralux Vendor A Vendor B
We replaced three point solutions and a BI analyst with Auralux. The revenue graph just shows you where to go.

Rowan Li

Chief Revenue Officer, NovaBuild

3 tools consolidated • $420K annual stack savings

Capability 3: Workflow Automation Engine

Signal Detected Churn risk threshold Rule Engine Triggered Playbook matched CRM Task Created Salesforce Rep Notified Slack Action Logged Gong, Jira Real-time < 30 sec Instant Instant Instant

220+ pre-built native connectors to CRM, support, billing, and collaboration tools. No middleware required.

Customer outcomes: Workflow automation

NovaBuild

48 hrs → 6 hrs

Average rep response time to expansion signals

Delphi SaaS

+34%

Growth in qualified expansion pipeline

Fulcrum Health

4 hrs → 22 min

QBR prep time per account

Objection: Integration complexity

Native connectors

220+

Pre-built integrations. Salesforce, HubSpot, Zendesk, Intercom, Stripe, Gong, Slack, and more.

Data model flexibility

4 hrs

Median time to map custom objects and fields. No schema lock-in.

IT burden

Single OAuth handshake per system. No middleware, no ETL scripts, no dedicated engineering time.

Managed by CS Ops or RevOps.

Timeline

18 days

Median time to fully live in production (from contract signature).

Competitive differentiation

Capability Auralux Vendor A Vendor B
Real-time signal latency 4 min 24 hrs 48 hrs
Unified revenue graph Partial
Native connectors 220+ 140 95
Workflow automation Basic
Median time to production 18 days 45 days 60 days
Predictive churn modeling
Advanced reporting suite Q2 2025
Multi-product account mapping Q3 2025

Note: Advanced reporting and multi-product mapping on our roadmap based on customer demand. Transparent acknowledgment where competitors currently lead.

Structured 6-week evaluation plan

Week 1-2

Data Connection

Connect your core systems. Establish baseline metrics. Map your existing playbooks.

Week 3-4

Live Signals

Run live signals in your production environment. CS team uses Auralux daily. Track signal-to-action time.

Week 5

Success Review

Review agreed success criteria with your team. Compare baseline to live-period metrics.

Week 6

Commercial Alignment

If criteria met, align on commercial terms. If not, we walk away with a documented debrief.

Output: Signed agreed success criteria before Week 1 starts. Transparent exit clause if we don't hit targets.

A 6-week structured evaluation with agreed success criteria

If we don't hit the criteria, we walk away.
If we do, you have a decision.

Priya Rangarajan

Solutions Engineering Lead, Auralux

priya@auralux.io