Tideline

Saving should happen
without thinking.

The micro-savings app that turns spare change into a safety net.

THE PROBLEM
62%

of American households can't cover a $1,000 emergency

Willpower-based saving doesn't work. People need a system that operates in the background, automates good behavior, and removes friction.

WHY NOW

The rails to automate saving finally exist.

Open-banking API coverage climbed from 18% to 84% between 2019 and 2025, unlocking secure real-time cash-flow visibility for the first time.

Round-ups Every purchase, rounded $0.73 Smart sweeps Auto-save when safe Cash flow allows $47 this week Goal jars Emergency · Vacation · Down payment
THE SOLUTION

Three features,
one invisible habit.

Round-ups
Every purchase is rounded to the nearest dollar; the change goes straight into savings.
Smart sweeps
Tideline reads your cash-flow rhythm and auto-saves only what you won't miss.
Goal jars
Emergency fund, vacation, down payment — name your goals and watch them fill.
HOW IT WORKS

Three steps to effortless saving.

STEP 01

Link your account

Securely connect your checking account in under 60 seconds via Plaid.

STEP 02

We learn your rhythm

Tideline analyzes your income cadence, recurring bills, and spending patterns.

STEP 03

Auto-save what's safe

Smart sweeps move money only when your balance can handle it. Zero stress.

MARKET SIZE

A $48B opportunity in everyday resilience.

TAM
$48B

U.S. personal savings market, all tools and methods

SAM
$9B

Digital micro-savings tools (automated round-ups, sweeps)

SOM (3yr)
$640M

Reachable market at $4M ARR by month 36

BUSINESS MODEL

Three revenue streams, one sustainable engine.

ARPU $41/yr
70%
Subscription

$3/month for unlimited round-ups, smart sweeps, and goal jars. Simple, transparent, no tiers.

22%
Interchange

Tideline-branded debit card with round-up boost; we earn interchange on every swipe.

8%
Partner yield

Sweep balances deposited at partner banks; we share in the yield while user funds remain liquid.

TRACTION

$11K to $214K MRR in 14 months.

38,000 active savers · 71% 90-day retention · organic growth

COMPETITIVE LANDSCAPE

The only automated, goal-based solution.

Automation Level Goal Focus Manual Automated Generic Goal-based StashLine Manual buckets PennyVault Round-ups only Tideline Smart sweeps + goals
THE TEAM

Built fintech platforms at scale. Now building for people.

Priya Venn

CEO & CO-FOUNDER

Ex-Plaid, led open-banking partnerships. Knows the rails that make this possible.

Marcus Reid

CTO & CO-FOUNDER

Ex-Chime, architected transaction systems at consumer scale. Built for millions.

Elena Torres

HEAD OF PRODUCT

Ex-Betterment, designed goal-based investing flows. Makes complex simple.

THE ASK

$2.5M seed

to reach $4M ARR in 18 months

ENGINEERING
$1.2M
GROWTH
$900K
OPERATIONS
$400K
Priya Venn, CEO
priya@tideline.app · 415-555-0184