Bramble doesn't sell coffee.
It sells the pause in someone's day.
Tessellate × Bramble
The Real Problem
73%
of trialists never come back
Awareness is fine. Discovery is working. But Bramble has a retention problem, and that's a revenue problem.
The Insight
"People don't switch coffee brands. They switch rituals."
The morning routine is sacred. Coffee is just one piece. If Bramble wants loyalty, it needs to own the entire moment.
The Big Idea
Own the
Morning Ritual
How It Comes to Life
Campaign Ecosystem
☕ Morning Ritual Kit Limited packaging series
Collectible packaging featuring 5am rituals from real customers — yoga, journaling, cooking. Each bag tells a story.
📸 🎵 #MyMorningRitual
Social-first UGC campaign inviting customers to share their full morning, with Bramble playlist curation and weekly features.
Proof We Can
Relevant Results
Oatly × Tessellate
Ritual Kitchen Series
+62%
Repeat purchase rate after lifestyle-led packaging redesign & recipe content hub
Allbirds × Tessellate
Everyday Ritual Campaign
2.8M
Social reach with customer-story video series celebrating daily routines
Ritual Vitamins × Tessellate
Morning Stack Launch
+41%
Retention uplift via habit-stacking positioning & morning routine toolkit
Your Team
The Actual People You'd Work With
Bex Carrow
Strategy Lead
Jordan Lim
Creative Director
Aisha Patel
Social & Content
Marcus Chen
Design Lead
Scope & Investment
Six-Month Engagement
Workstream Deliverables Monthly
Brand Strategy Ritual positioning, audience research, messaging framework $12K
Creative Campaign Packaging design, video series, social templates $28K
Social & Content UGC curation, community management, weekly posts $18K
Analytics & Optimization Retention tracking, A/B testing, monthly reporting $8K
Total Monthly Retainer $66K
The Goal
27%
Current
45%
Target
Lift repeat purchase from 27% to 45% in six months
We'll track weekly cohorts, optimize messaging based on ritual engagement, and hit this number or adjust the approach.
The Ask
Name Tessellate your agency of record
Six-month initial engagement, starting February 1
Lead Contact
Bex Carrow
bex@tessellate.studio