Loopframe — workflow intelligence for mid-market ops.
Every pattern below is grounded in a named conversation.
"I have four spreadsheets tracking the same handoff. Nobody agrees which one is right."
Rachel Nguyen
Director of Operations, Kestrel Logistics
120 employees
n=340 respondents · bubble size = team size
One buyer.
One pain.
One budget holder.
Operations Director
Series B company
150–600 employees
Mid-market scale
$50K+ tooling budget
Independent authority
confirmed ≥80 times each
n=127
n=143
n=98
n=89
n=112
AUG 2023
Interview #1
OCT 2023
Pattern lock
DEC 2023
ICP defined
FEB 2024
Prototype
APR 2024
First paid pilot
MAY 2024
Interview #340
9-month discovery-to-pilot timeline
0%
churn
7
months
Kestrel Logistics
$600 MRR
Dune Pharma Services
$700 MRR
Arcpoint Media
$550 MRR
Verlow Manufacturing
$550 MRR
Notion
Monday.com
Confluence
Zapier
No cross-page audit trails for multi-step workflows
Task completion doesn't validate handoff readiness
Version history exists, compliance tagging doesn't
Connects actions, not process-step ownership
| Milestone | Month 6 | Month 12 | Month 18 |
|---|---|---|---|
| Pilot expansion | 4 → 6 | 6 → 8 | 8 → 12 |
| New logos | 2 | 14 | 42 |
| MRR | $8K | $38K | $142K |
| ARR (annualized) | $96K | $456K | $1.7M |
Based on 3 new logos/month starting M4 at $2,200 ACV average · 12% monthly expansion from pilots
Every month without this tool costs an ops team 14 hours of invisible rework.
Mara Chen, CEO
ex-Asana ops lead · built 3 workflow systems from 50→500 employees
Dev Rajan, CTO
ex-Palantir · 8 years building process-mining engines
Priya Osei, Head of Discovery
340 interviews · PhD organizational behavior · former McKinsey