1 / 12

We signed the first 12 insurers before we had a single property owner. Here is why they said yes.

The tipping point is 8.

Days-to-bind collapses above 8 active insurers per metro market

Supply-Side Density

47
Specialty Insurers
4.3
Avg Quotes per Listing
91%
Insurer Renewal Rate
6hr
Avg Time-to-Quote
84%

Property owners who close one policy return for the next property 84% of the time.

GMV Growth

Take-Rate Economics

Gross Take-Rate 4.2%
Net (after incentives) 2.8%
Q4 2024 Run-Rate $2.18M

Network Effects Architecture

SAME-SIDE SUPPLY

More insurers → lower avg premium → attracts more insurers seeking competitive edge

CROSS-SIDE S→D

More insurers → faster quotes → attracts more property owners

CROSS-SIDE D→S

More property owners → more quote data → attracts insurers seeking pricing intelligence

SAME-SIDE DEMAND

More owners → market-rate benchmarks → attracts more owners confident in pricing

The Moat

Point-Solution Brokers

  • → Human-intermediated
  • → 3-day bind time
  • → No data asset
  • → Linear cost scaling

Vela Cover

  • → API-native platform
  • → 6-hour bind time
  • 2.1M indexed policy data points
  • → Network effect leverage

Market Footprint

Geographic Density Strategy NYC $18M DC $11M ATL $9M CHI $14M MIA $7M BOS $6M DEN DAL PHX HOU 6 mature markets (above tipping point) 4 launching Q3 2025 12 target markets (Series A)

Team

Adaeze Obi

CEO & Co-Founder

Ex-Lloyd's of London syndicate underwriter, 9 years specialty commercial lines. Built carrier relationships across 23 countries.

Paul Chernov

CTO & Co-Founder

Ex-Zenefits marketplace engineer. Built carrier API integration layer serving 400K+ policies. MIT CSAIL '14.

Luz Morales

VP Supply

Ex-Munich Re relationship manager. Signed 31 of Vela's 47 current insurer partners. 12-year track record in reinsurance distribution.

Sanjay Iyer

VP Demand

Ex-Cushman & Wakefield PropTech lead. Built CRE insurance procurement process for 1,200+ commercial properties. Wharton MBA.

Use of Proceeds

$10M

Phase 1

12 new metro market launches. Insurer density to 8+ per market. Sales team expansion to 18 market managers.

$8M

Phase 2

Embedded API to 3 leading CRE SaaS platforms. In-app quote flow. White-label option for enterprise property managers.

$7M

Phase 3

International pilot: London + Toronto. Carrier network expansion. Lloyd's syndicate integration. Regulatory compliance.

18-Month Milestones

Q2 2026 Targets

$200M GMV run-rate
80 active insurers
12 markets at tipping point
3 platform integrations live

Series B Trigger

$400M
GMV annualized run-rate
Achieved when density capital compounds the flywheel across all 18 markets.
$25M Series A
$125M pre-money

Capital buys density. Density buys defensibility.

Contact
Adaeze Obi
adaeze@velacover.com