Music. Ideas. Art. A celebration where culture moves forward and brands reach the people who shape what's next.
Aged 21–34, high disposable income, culture-led.
Last year we delivered 126 million impressions across on-site, social, and earned media. Your brand becomes part of the cultural conversation.
Your brand on the main stage. 40,000 attendees see it, every performance gets tagged with it, and every photo shares it.
On-site sampling stations at high-traffic zones. Put your product in the hands of 15,000+ engaged attendees.
A dedicated 2,000 sq ft space for VIP hospitality, product demos, and Instagram moments your audience will share.
Co-branded content series, artist interviews, and behind-the-scenes footage distributed across our 420k social following.
Your activation isn't a booth—it's a destination. Last year's headline sponsor saw 8,200 lounge visits and 14,000 social posts tagged from their space.
| Tier | Key Inclusions | Investment |
|---|---|---|
| Headline | Main stage naming · Branded lounge · 50 VIP passes · Pre-event content series · On-site sampling · Logo on all marketing | $350,000 |
| Premier | Secondary stage naming · 30 VIP passes · Sampling station · Social media features · On-site signage | $180,000 |
| Featured | Branded activation zone · 15 VIP passes · Email feature · Website logo placement | $85,000 |
| Supporting | Brand presence in festival guide · 6 VIP passes · Social mention · Digital signage | $35,000 |
Custom packages available for multi-year commitments and category exclusivity.
Based on third-party media valuation, Headline sponsors receive 2.3× their investment in equivalent media value—before counting sales lift, brand sentiment, or long-term awareness.
Lumen Fields gave us unfiltered access to exactly the audience we were trying to reach. The content we co-created reached 4.2 million people—more than our entire Q2 paid campaign—and drove a 23% lift in brand consideration among festival attendees.
Deadline: March 1, 2024
Reach 40,000 culture-makers. Generate 100M+ impressions. Own the moment where your brand becomes part of the story people tell.