Q2

Q2 2025 Board Review — Fieldline

July 14 2025 · Series B · ARR $18.4 M

Quarterly Scorecard

ARR

$18.4 M

▲22% YoY

NRR

112%

Above Plan

Gross Margin

74%

Above Plan

CAC Payback

19 mo

Target: 16 mo

Pipeline Coverage

3.4×

Healthy

Headcount

127

+18 this quarter

New-logo ARR missed by $310 K — here is exactly why.

Security review and MSA redline added avg 19 days.

112

112%

Net Revenue Retention — 8 pts above SaaS peer median

Expansion now outpaces new-logo contribution

Every cohort above 85% at 12 months

Cohort	Q1 2024	Q2 2024	Q3 2024	Q4 2024	Q1 2025	Q2 2025
Q1 2024	100%	96%	94%	92%	91%	89%
Q2 2024	—	100%	97%	95%	93%	91%
Q3 2024	—	—	100%	98%	96%	94%
Q4 2024	—	—	—	100%	97%	95%

Three Fixes In Motion

1. Hire Dedicated Deal Desk

By Aug 1 — owner: CRO Dana Yeh

Remove contracting bottleneck

2. MSA Pre-Sign Program

Removing 12-day redline lag

Owner: General Counsel

3. CS Early-Warning Playbook

Deploy at 60-day mark

Owner: VP CS Marcus Obi

Forward Guidance

Q3 Plan

New-logo ARR

$2.3 M

Expansion ARR

$1.6 M

NRR Target

110%

Net-new Headcount

+6

Q3 Revised Guidance

New-logo ARR

$2.3 M

Held

Expansion ARR

$1.9 M

Raised from $1.6 M

NRR Target

114%

Raised

Net-new Headcount

+11

Incremental investment

$1.4 M cost, $3.1 M ARR upside at plan attainment

Five Proposed Hires

Deal Desk Rep

$110K OTE

2× Mid-Market AE

$160K OTE each

Implementation Engineer

$135K base

CS Manager

$145K base + 15% target

Expected Impact

Cycle −14 days

Contract velocity improvement

Quota capacity +$1.2 M

Two fully-ramped AEs by Q4

Churn risk −6 accounts

Early intervention coverage

Expansion coverage ×1.8

CS span-of-control improvement

Approve $1.4 M incremental headcount — Q3 close window is now.

Each 30-day delay costs an estimated $260 K in deferred expansion ARR.

Full model in appendix tab 2