Q2 ARR: $18.4M
+23% YoY
+6% QoQ
NRR: 104%
-3pts QoQ
Mid-market cohort drag isolated; fix already shipped.
ARR Bridge
Churn is the only story worth explaining.
NRR by Segment
Two segments are compounding.
One is not.
We know exactly why they left.
CS Restructure Timeline
Fix is 60 days old and already showing signal.
3
Jun 15
EBR cadence live
4
Jul 1
Health scores deployed
5
Aug 1
Full coverage model
$410K
expansion ARR added in 6 weeks post-restructure
31 accounts touched, 14 expanded
vs. $180K same window prior quarter
Pipeline & CAC Payback
Payback compressing while pipeline grows.
Unit Economics Snapshot
The model is improving on every axis that matters.
| LTV/CAC |
3.8x +0.3 |
| Gross Margin |
74% +2pts |
| Magic Number |
0.82 +0.09 |
| Rule of 40 Score |
31 +4 |
Burn & Runway
Runway extended 4 months since last board meeting.
Without CS investment, NRR drifts to 98% — that erases the runway gain.
Scenario Analysis
One quadrant pays for itself inside 3 quarters.
Low Investment / Slow Recovery
Drift
High Investment / Slow Recovery
Suboptimal
Low Investment / Fast Recovery
Recover Late
High Investment / Fast Recovery ⭐
Compound
The Ask
Approve $2.1M incremental CS investment.
Embedded in existing runway.
No new capital needed.
90-Day Operating Commitments
Measure us here in 90 days.
Board Approves
- ✓ Approve by Jul 31
- ✓ Hires finalized by Aug 15
- ✓ EBR coverage 100% by Sep 1
Team Delivers
- → NRR target 108% by Q3 close
- → Expansion ARR $900K
- → Churn rate below 0.8% monthly