Creston Freight's
2026 Strategic Priorities

Cut unit delivery cost by 12%

Hit 98% on-time delivery

Expand to Pacific Northwest

"We need a logistics partner that makes us faster, not just a software vendor we manage."

Denise Rocha

Chief Operating Officer, Creston Freight

January 2025 Strategy Kick-off

Velo's Contribution to Each Priority

Cut unit cost -12%

Strategic Priority #1

98% on-time delivery

Strategic Priority #2

Pacific NW expansion

Strategic Priority #3

-17%

Unit cost reduction achieved ($14.20 → $11.80)

97.4%

Current on-time rate (up from 91.2%)

94%

PNW target zip codes now covered

Unit Delivery Cost: The Numbers

Creston Actual

Industry Benchmark

97.4%

On-time delivery rate

Up from 91.2% at contract start · Target: 98%

91.2% 98.0%

Pacific Northwest
Expansion

Velo's Pacific Northwest carrier network now covers 94% of Creston's target zip codes.

Network Activation Timeline

Q1 2025 – Q2 2026

Creston's 2026 Strategic Initiatives

Last-mile cost reduction

Aggressive push to optimize final-mile delivery economics across all service territories.

Same-day delivery pilot

Launch same-day service in three metro markets by Q4 2026.

Fleet electrification compliance

Meet regulatory EV adoption targets in California and Washington by 2027.

Carrier diversity target: 40%

Increase percentage of volume handled by diverse-owned carriers to 40% by year-end.

Velo Roadmap Mapped to Creston OKRs

STRATEGIC FIT

TIME TO DELIVERY

EV Fleet Optimizer

Q3 2026

Dynamic Same-Day Routing

Q4 2026

Carrier Marketplace Expansion

Q1 2027

Carbon Reporting Module

Q2 2027

HIGH

FAR

Projected Operational Savings

$8.4M

Over a 3-year renewal period at current trajectory

$2.6M

Year 1

$2.8M

Year 2

$3.0M

Year 3

Joint Success Plan

Phase 1 · Q3-Q4 2026

Same-day pilot go-live

Three metro markets, integrated dynamic routing

Executive Sponsors: Denise Rocha · James Obi

Phase 2 · Q1 2027

PNW expansion completion

Full carrier network activation, 100% target zip coverage

Phase 3 · Q2 2027

Annual executive review

Board-level ROI report and strategic roadmap refresh

Proposed Partnership Terms

Contract Year	Annual Investment	Included Modules
Year 1 (2026-27)	$280,000	Core Platform + Dynamic Routing
Year 2 (2027-28)	$310,000	+ EV Fleet Optimizer
Year 3 (2028-29)	$340,000	+ Carrier Marketplace

Executive Sponsor Commitment

Dedicated CRO engagement — James Obi will serve as executive sponsor with quarterly strategic reviews and direct escalation channel.

A 3-year partnership,
co-sponsored at the
executive level

Sign by August 15 to lock
Q3 implementation start

Velo CRO

James Obi

Creston Freight COO