Recovery tracking launches September 15 — the #1 requested feature, built to change how 2M+ users train smarter.
of active Pulse users requested recovery tracking in the last 12 months.
The market has shifted from step-counting to intelligent recovery. Our users train harder; they need to know when to push and when to rest. This is the moment.
Three audiences, one unified hook
"Train smarter, not just harder — know your body's real recovery state before every session."
"Listen to your body — Pulse tells you when you're ready to move and when rest is the workout."
"Stop guessing if you're overdoing it — Pulse shows you when your body is ready for more."
Six weeks from tease to amplification
Measured across activation, engagement, and reach
| Workstream | Owner | Key Deadline |
|---|---|---|
| Product & In-App Experience | Lena Park, Product | Sept 12 |
| PR & Media Outreach | Marcus Chen, Comms | Sept 10 |
| Paid Media & Influencer | Aisha Nkomo, Growth | Sept 8 |
| Email & Content Campaigns | Jordan Lee, Marketing | Sept 11 |
| Launch Event Production | Sofia Reyes, Events | Sept 14 |
| Analytics & Reporting | Dev Patel, Data | Ongoing |
$420K total investment across channels
This launch requires cross-functional sign-off by August 25 to hit our timeline and budget.
Questions or approval: Camille Roux, GTM Lead
camille.roux@pulse.co