Paid media gets us attention. Community gets us advocates.
The Signal
They're already creating. They're already sharing. We're just not capturing the value—or giving them a reason to keep going.
Monthly themed prompts and challenges that give customers a reason to create and share.
Creator credit, early access, discounts, and feature moments that make members feel valued.
Reshare the best UGC across our owned channels, turning customers into co-creators.
Monthly theme via email & social
Showcase top posts in weekly digest
Credit, discount, early access
Build momentum & habit
Customer content reshared across our owned channels becomes social proof that converts.
Instagram Story
"@maya_designs turned her corner into a command center 🔥"
Email Feature
"Setup of the Week: See how Jordan maximized 60 sq ft"
@sam_workspace: "Finally got my dream setup with the Nooks standing desk. WFH just got an upgrade."
Featured • Rewarded with 15% discount • 2.3k likes
Metric
Monthly Active Creators
Metric
Repeat Participation Rate
Metric
UGC Engagement Rate
Metric
Referral Conversion
Signal
Growing contributor base, not one-time posters
Signal
Community habits forming, not transactional
Signal
Content resonates beyond our owned audience
Signal
Members bring new customers organically
| Role | Time | Tools | Budget |
|---|---|---|---|
| Community Manager | 20 hrs/week | Slack, Later, Notion | $18k |
| Content Lead (support) | 8 hrs/week | Canva, Figma | $7k |
| Platform & Tools | — | Circle, Zapier | $3k |
| Rewards Budget | — | Discounts, swag, credit | $12k |
| Total (2 quarters) | $40k |
Turn 1,400 unprompted posts into a compounding growth engine.
Contact: Ife Adesina, Community Lead
ife@nooks.co