3× year-over-year. No shortcuts.
US SMB Lending Market – $340B total addressable, $72B serviceable, Meridian at $48M ARR
2020 Rate Environment
6 players competing
Avg margin 3.1%
2025 Rate Environment
2 survivors standing
Margin expansion 7.8%
Interest rate regime shift consolidated the market. We're one of two platforms left standing.
From January 2023 through December 2024, every single month showed net new revenue. No plateaus. No backsliding.
$4.0M
Current MRR
1,240
Active Customers
| Metric | Value | Benchmark |
|---|---|---|
| Customer Acquisition Cost | $1,840 | — |
| Lifetime Value | $9,570 | — |
| LTV : CAC Ratio | 5.2× | Top Quartile |
| Payback Period | 14 months | Best-in-class |
Top-quartile SaaS benchmarks across every dimension
Net Revenue Retention
Every cohort from Q1 2022 forward shows sustained retention through 24 months. Darker cells = higher revenue retention.
32%
of new ARR
Content-driven lead gen. CAC $1,240. Self-serve onboarding.
41%
of new ARR
Accounting platform referrals. CAC $1,680. Highest LTV cohort.
27%
of new ARR
Outbound sales. CAC $2,840. 6-figure ACVs, fastest payback.
Blended CAC $1,840 · Three distinct engines, one consistent outcome: profitable growth
Positioned uniquely: modern infrastructure, broad market reach, proven enterprise traction
CEO & Co-Founder
Ex-CFO at Square, scaled payments from $2B to $18B ARR. Wharton MBA. Built the model.
CTO & Co-Founder
Ex-Stripe L7 engineer, led platform reliability. MIT CS. Shipped the API in 9 months.
Chief Product Officer
Ex-Plaid PM lead, embedded finance specialist. Defined SMB-to-enterprise journey.
VP Revenue
Ex-Brex enterprise sales, $0 to $40M book. Built repeatable playbook, owns NRR.
Deploy capital across four high-leverage areas to reach $150M ARR by Q4 2026.
Target Milestone
$150M ARR
by Q4 2026
$300M pre-money valuation
Lead terms: Standard Series B, 1× liquidation preference, pro-rata rights
Target close: June 30, 2025
Contact: Priya Nambiar, CEO
priya@meridianfinance.com