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47% of homeowners cancel a project because they can't find a trusted tradesperson in time.

And 61% of licensed electricians and plumbers have empty days they can't fill.

$420B

US residential skilled-trades spend, fragmented across 1.1M independent contractors with no digital presence.

The Network Flywheel

More verified tradespeople Faster homeowner match Higher job completion rate More homeowner reviews More tradespeople apply organically

Each completed job adds 1.3 new supply-side applicants organically.

Liquidity Proof — 3 Markets

Austin 2022 Cohort — 141% Net GMV Retention

Year 1

14%

Transaction fee only
Focus: volume & liquidity

Year 2

22%

Transaction + Roost Pro subscription + insurance add-on

Total GMV Year 2: $38M across 3 markets

Competitive Position

Geographic Density → ← Supply Verification Depth ROOST (licensed + fast) HomeAdvisor TaskRabbit Thumbtack

Roost is the only platform with licensed-contractor verification AND same-day availability matching.

Unit Economics

$620

Avg Job Value

22%

Take Rate

$18

CAC (Homeowner)

1.4

Payback (jobs)

avg 3.1 jobs in Year 1

4-Phase City Launch Playbook

01

Pre-Seed Supply

6 weeks
Target: 80 verified contractors

02

Demand Launch

Paid + community
Local partnerships

03

Match Threshold

85% fill rate
within 60 days

04

Profitability

Unit profitable
at day 180

Proven in Austin, Denver, Nashville

GMV Trajectory

Team

Maya Torres

CEO & Co-Founder

Former GM at Thumbtack, scaled Austin market 0→$12M GMV. Studied marketplace dynamics at HBS.

Dev Patel

CTO & Co-Founder

Ex-Airbnb infrastructure lead. Built matching algorithms serving 40M+ users. MIT Computer Science.

Cassandra Webb

VP Supply

14 years in licensed-trades recruiting. Built verification playbook that now onboards 40 contractors/week.

Omar Ndiaye

VP Growth

Ex-DoorDash city launches. Led 8 metro expansions. Mastered playbook that hits profitability in <180 days.

$22M

Series A

Use: 12 new metro launches, 2 AEs, supply ops team

Lead: Benchmark (intro in process)

Close: 45 days