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What We Heard

"You told us churn is rising
and nobody knows why."

Discovery session — January 2024

Your Goals

In your words, from our conversation

PRIORITY 1
Understand why customers are leaving before renewal
PRIORITY 2
Get product feedback to the team in days, not weeks
PRIORITY 3
Stop relying on gut feel for roadmap decisions

Current State

What You Do Today
  • Survey in-app via Qualtrics
  • Support tickets in Zendesk
  • Sales notes in Salesforce
  • User interviews in Dovetail
  • Product analytics in Amplitude
  • NPS in Delighted
What It Costs You
  • Product team spends 12 hrs/week stitching data
  • Churn signals surface 3 weeks after feedback
  • Customer success reacts, never prevents
  • Roadmap decisions feel like guesswork
  • Feature requests lost across 6 tools
The Gap
6

Feedback sits in 6 tools

3

Insight takes 3 weeks to surface

Cost of the Gap

Revenue lost to slow churn signals — Q3 2023

Goals → Capabilities

01
Understand why customers are leaving
→ Unified sentiment timeline across all touchpoints
02
Get feedback to the team faster
→ Auto-routed insights to Slack weekly
03
Stop relying on gut for roadmap
→ Ranked feature requests with impact scores
+
See patterns, not just data points
→ AI-surfaced themes from 10,000+ feedback items
Focused Proof

A churn driver surfaces in minutes

The dashboard unifies feedback from all six sources and identifies "onboarding friction" as the #1 churn predictor — surfaced automatically from 847 customer conversations.

CLARION INSIGHTS
Live Dashboard
Onboarding Friction
Mentioned in 68% of churned accounts
847
Integration Complexity
Mentioned in 42% of churned accounts
523
Pricing Clarity
Mentioned in 31% of churned accounts
389

A Tailored Plan

Three steps to unified customer insight

01
Connect Sources
One-time setup: Zendesk, Salesforce, Qualtrics, Dovetail, Amplitude, Delighted
02
Unify Feedback
AI tags, categorizes, and scores every piece of feedback by theme and sentiment
03
Route Insights Weekly
Top themes, rising issues, and feature requests auto-delivered to #product-insights
"We went from discovering churn signals three weeks after the fact to surfacing them in real-time. Our CS team can now intervene before renewal conversations."
Sarah Chen, VP Product
Cascade Analytics
3 weeks
Before
2 days
After
Next Step

Approve a 2-week value assessment on your data

We'll connect your six feedback sources, surface your top three churn drivers, and deliver a live dashboard — no cost, no obligation. You'll see exactly what unified customer insight looks like for your business.

Your Account Executive
Marcus Lindqvist
marcus.lindqvist@clarion.io
Available this week to finalize scope