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THEOBUILDS

I make people brave enough to use power tools.

Creator Media Kit — Building & Making content for brands that want authentic reach with makers, DIYers, and tool enthusiasts.

AUDIENCE
640K
Subscribers
68%
Men 25–44
82%
US & UK
4.2M
Monthly views
ENGAGEMENT

We beat the category average

Engagement rate 3.2x higher than similar building & DIY channels.

Engagement Rate (%) 2.1% Category Average 6.8% theobuilds
SIGNATURE FORMATS

Content that converts

Build Series

15–22 min project walkthroughs. Avg. 380K views, 8.2% CTR.

12 episodes/year

Tool Reviews

8–12 min honest tests. Avg. 520K views, high purchase intent.

18 reviews/year

Shorts

30–60 sec tips. Avg. 1.2M views, massive reach & shareability.

48 shorts/year
PLATFORM BREAKDOWN

Multi-platform reach

Primary on YouTube with strong TikTok and Instagram presence. Cross-platform campaigns amplify reach 2.4x.

YouTube
640K
TikTok
280K
Instagram
195K
1.1M Total Followers
BEST WORK

Campaigns that resonated

"Weekend Deck Build" 840K views · 9.2% engagement
"Miter Saw Comparison"
620K views
"Shop Organization Tips"
1.4M views (Short)
PAST PARTNERS
"Theo's integration drove 18% higher click-through than our category benchmark."
Sarah Chen
Brand Partnerships, DeWalt Tools

Trusted by leading brands

DW
DeWalt Tools
Q2 2024 · Drill series
RB
Rockler Woodworking
Q1 2024 · Jig review
HD
Home Depot
Q4 2023 · Holiday campaign
PACKAGES & RATES

Transparent pricing

Format Deliverables Timeline Rate
Dedicated Review 10–15 min video, 3 social clips, product link 3 weeks $12,500
Integrated Mention 60–90 sec in-video feature, 1 social clip 2 weeks $6,800
Shorts Package 4 branded shorts (30–60 sec each), multi-platform 2 weeks $8,200
Build Series Sponsorship Full episode integration, brand story, 5 social assets 4 weeks $18,000
All packages include performance reporting and usage rights for 12 months.
AVAILABILITY
2
slots

Open for Q1 2025

Limited partnership capacity to maintain quality and audience trust. Book now to secure your integration.

Book a sponsored integration for next quarter

Let's build something your audience will trust and talk about.

Theo Park
theo@theobuilds.com
+1 (503) 555-0142
Media kit · theobuilds.com/partnerships