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THE OPPORTUNITY

Regional grocers want fresh, fast delivery neither of us offers alone.

Mid-market chains are demanding 24-hour farm-to-shelf logistics. Coastline has the trucks. Harbor has the produce contracts. Together, we own the solution.

Why Not Alone

Coastline's Gap

  • → No produce supplier network
  • → No cold-chain certification
  • → Limited regional-grocer relationships
  • → Can't guarantee farm freshness

Harbor's Gap

  • → No last-mile fleet
  • → No refrigerated distribution centers
  • → Relies on third-party logistics
  • → Can't control delivery speed

Coastline Contributes

  • • 42-truck refrigerated fleet
  • • 3 distribution hubs (Portland, Eugene, Medford)
  • • Route-optimization software
  • • 24/7 dispatch team
  • • Existing grocer accounts (18 chains)

Harbor Contributes

  • • 120+ farm partnerships (Willamette Valley)
  • • USDA cold-chain certification
  • • Quality-grading expertise
  • • Harvest-scheduling platform
  • • Brand reputation for freshness

The Structure

50/50 joint venture formed as FreshLink LLC. Equal board seats. Unanimous decisions on capital calls and expansion.

Initial Capital
$4.2M each
Coastline Logistics 50% Equity 2 Board Seats Harbor Foods 50% Equity 2 Board Seats FreshLink LLC Joint Venture Entity Equal governance · Shared P&L

Value Created Together

Combined operations unlock $26.4M in three-year revenue versus $14.8M standalone—a 78% lift from synergy.

Fair Split of Value and Risk

Equity Distribution
Coastline: 50%
Harbor: 50%
Capital at Risk
Each partner: $4.2M
Profit Share
50/50 after operating costs

Path to Launch

1

Sign MOU

Q1 2025 · Non-binding framework · 90-day exclusivity

2

Pilot Region

Q2 2025 · Portland metro · 6 grocer chains · Prove unit economics

3

Full Rollout

Q3–Q4 2025 · Oregon & SW Washington · 18 chains · Scale fleet

Key Concerns Addressed

Concern Owner Resolution
Operational control disputes Both Unanimous board vote; escalation to mediation clause in operating agreement
Unequal capital burden Coastline Fleet leased, not purchased; capital calls split 50/50 per operating agreement
Brand dilution risk Harbor FreshLink is distinct brand; Harbor retains approval over quality standards
Exit mechanics unclear Both Right of first refusal; 18-month notice; third-party valuation by agreed appraiser
THE PRIZE
$26M

A combined revenue opportunity over three years.

18
Grocer chains served
42
Refrigerated trucks
120+
Farm partnerships

Sign an MOU to form the joint venture.

Your Business Development Lead
Marco Ferreira
VP, Strategic Partnerships · Coastline Logistics
marco.ferreira@coastlinelogistics.com · +1 503 555 0142